TAMRON Americas launches new website

TAMRON Americas announces the launch of its newly redesigned multi-lingual website, designed to provide users with an outstanding experience through innovative tools, valuable resources, and a streamlined shopping journey.

The new TAMRON Americas website, completely designed by Intero Digital from the ground up on a new platform, features inspirational and learning sections, dynamic product pages with e-commerce capabilities, a lens finder that allows users to filter down and find the exact lens for their needs, and an easy-to-navigate interface that helps users explore events, savings information, support, and much more, the company said.

“Our new website is more than just a facelift—it’s a commitment to enhancing the way we connect with our customers,” said Stacie Errera, Vice President of Marketing & Communications at TAMRON Americas. “We’ve listened to our users and built a website that goes beyond their needs, offering inspiring content, easy shopping, and strong support to make every visit worthwhile.”

The site provides information for TAMRON’s local dealer network for the purchase of any product. For users interested in purchasing directly from TAMRON, the all-new product pages are designed with e-commerce functionality, making it easier than ever for customers to discover and purchase products directly on the website.

The website’s redesign focuses on providing an exceptional user experience, with a clean, modern design that’s responsive across all devices. Enhanced search functionality and clear, concise navigation ensure visitors can find what they need with minimal effort. The site’s interactive elements and engaging visuals not only capture attention but also guide users through their journey.

“We’re proud to partner with TAMRON Americas on this innovative website. By working closely with their team, we’ve created a platform that reflects the TAMRON brand and empowers customers with valuable tools, seamless shopping, and inspiring content,” said Tom Augustine, President of Intero Studios, a Division of Intero Digital. “This site elevates the user experience, helping photographers and creators explore, learn, and find exactly what they need.”

The new website includes the following sections and more:

• Photo Lenses with Lens Finder by Format, Body Mount, Photo Style
• Industrial Optics with products for surveillance, machine vision and more
• Support for customers in the USA, Canada and Latin America for repair information, firmware updates, software downloads, catalog downloads, and more
• TAMRON EDU with information about the Educational Program for students and educators
• Inspire & Learn section