The Art and Business of Photography with Lesle Lane

Discover how resilience and creativity blend in the world of photography with Lesli Lane, an inspiring third-generation photographer from Studio 13 in Indianapolis. Lane shares her journey from a family legacy in portrait and wedding photography to her unique niche in corporate and commercial photography. Her background as a national ice skating competitor has honed her adaptability and competitive spirit, guiding her through the challenges of an industry that demands both creative vision and business savvy. Learn about her innovative strategies, from embracing new technologies to building a robust team, all while maintaining a strong client focus.

Join us as we unravel the complexities of balancing the artistic and entrepreneurial sides of photography. Lane offers her insights into the evolving commercial photography sector, where the affordability of high-quality equipment has intensified competition. She emphasizes the importance of nurturing personal relationships with clients, which has become even more crucial in the post-COVID business landscape. Networking platforms like Accelerant have been pivotal in her journey, offering B2B connections that differ from traditional groups like BNI. Discover how Lane is navigating the unpredictable market while ensuring her business’s growth and sustainability.

In an intriguing exploration of expanding services, Lane discusses her strategic integration of drone technology into her offerings. By outsourcing this specialized skill, she enhances her portfolio with captivating aerial footage, especially for commercial real estate clients. The conversation extends to the impact of economic shifts on the industry and the role of AI, highlighting a growing demand for genuine, non-AI-generated imagery. Through it all, Lane remains committed to fostering a supportive community within the industry, advocating for continuous learning and collaboration among photographers.