The iPhone X deep-dive – Why this phone will disrupt the mobile imaging ecosystem

GaryPageau ,
The iPhone X deep-dive – Why this phone will disrupt the mobile imaging ecosystem

In a guest editorial by: Floris van Eck, Technology Strategist, Crack the Future, this week’s Mobile Photo Perspectives gives an in-depth view of the new iPhone X, and why it will disrupt mobile imaging.

Key takeaways:

  • Apple has launched the iPhone X as a showcase for the direction in which the mobile and imaging industries could be heading;
  • The iPhone X’s high price will limit its audience, but its features will trickle down in the coming years. At the same time, the developer ecosystem gets a head start on building new apps for consumers to create enticing content, which is often the bottleneck for the adoption of new technologies;
  • The 3D revolution is now in full-swing; many of the new iOS features (Clips, Animoji, Face ID, Portrait Mode, and Portrait Lighting) rely on 3D;
  • Depth-imaging is the key differentiator for Apple’s flagship smartphones: the 5.5″ iPhone 7 Plus and 8 Plus, as well as the 5.8″ iPhone X, now all feature two rear-facing depth cameras; the X also has one front-facing depth camera;
  • Communication is about to become more human, allowing us to express ourselves through Animoji, emoji that mimic our full range of facial expressions;
  • Face Unlock (Face ID) debuts in the Apple ecosystem, showcasing impressive underlying 3D- and AI-based technologies;
  • The iPhone X will be the best device for mobile AR on the market, demonstrating what’s in store for the average consumer – this is the primary intent behind the release of this phone, as was the case with Google’s early adopter-focused Tango platform;
  • Indicative of the importance of the other announcements listed here, the news that the new iPhone supports optical image stabilization on both of its rear-cameras – normally one of the highlights in an Apple keynote – was now a mere footnote!

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Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.