Three ways to make more with SmugMug Galleries

Getting your Trinity Audio player ready...

This is a sponsored post provided by SmugMug. The Dead Pixels Society may earn a commission from transactions

Ready to drive more revenue for your camera store without additional work? SmugMug brings you a new opportunity.

Are you looking to drive more revenue for your business without additional work? One option is to offer a website and/or print store for photographers and clients who do not want to manage their own. It is easier than you think. 

Photographers – even weekend warriors – need a professional website and an easier way to sell prints or digital downloads, as well as a solution to protect their work with secure delivery. SmugMug, a leader in photography and software solutions, has three ways your business can make more money.

SmugMug makes it easy to create a professional photo website. It comes with apps to streamline workflows, unlimited high-res storage, and an easy e-commerce store. Here are three ways you can use them to make more money from the work your customers make.

 

• Hosted websites and galleries on your domain
• An art store managed by you for your customers
• Individual domains for clients at a fee

Hosted Websites and Galleries

The first opportunity is to set up your own SmugMug account for your business. For select clients or as an added service, you can host a gallery page for them. Their clients can go to the website, click their names to find their work.

From there, the clients can view the shots from their sessions in a secure and private or public setting, depending on the photographer and client’s wishes, and sell via prints or digital downloads. In exchange for hosting their site, you can add a couple of percentage points to the sale price. Each time they make a sale, you get a percentage too. 

If you add a 2% margin and each client sells $10,000 in profit, you make $200 per client. On top of this, your store will gain recognition with the local community, so if they come to your retail location, you may increase in-store sales. 

It is easy to sync the SmugMug site to your domain through a main menu link, or create a separate standalone URL for client galleries. Clients will appreciate not having to manage a website, and you’ll be earning more money while building a stronger bond with your client base and providing them with more solutions.

Online Art Stores

Clients have talent, but may not want to have to manage a retail website or market it. This is where you have a unique opportunity. By showcasing your customers’ best work and having them list their art for sale, you can create an online art store.

Individual photographers offer the same aesthetic, but your clientele can provide a full selection of fine art, landscapes, noir, whimsical shots, and everything in between. With SmugMug, creating the art store is easy, and you can be the go-to resource for local artists to sell work through your store.

As a bonus, it builds brand awareness for your retail location, and you can build more clientele. If they want to sell their art through your shop, they have to become your customer. Your clients can tell you the selling price or what they need to make per print margin-wise, you can add a couple of margin percentage points, and everyone wins.

Individual Websites for Key Customers

SmugMug makes it easy to build a professional photography website, but some photographers just want to focus on their art, not technology. Some photo shops and camera stores offer a website as a service for select customers. 

The client pays an annual fee for their website, and they build the website for them. SmugMug ensures the website stays up and secure, and the photographer just has to download the apps to their connected devices and they can keep images organized, retrieve with ease, upload to the galleries you create, and not have to stress over having an online presence.

This is a way you can build loyalty and trust, not only are you where they go for physical needs, but now they can rely on you for their online presence. You become their trusted partner and keep them coming back to you.

The SmugMug system is easy to learn and their support heroes are available around the clock. As a Dead Pixels Society reader, you will get an exclusive 20% off each new account you purchase, whether it is for your site or your clients through this link.