Vitec Group Acquisition: JOBY and Lowepro Join Vitec’s Leading Brands
Upper Saddle River, N.J. (September 25, 2017) – Vitec, the leading global provider of products and solutions to the broadcast and photographic markets, is pleased to announce the acquisition of leading photographic brands JOBY and Lowepro.
With a worldwide presence across 22 high quality and recognized brands, JOBY and Lowepro have joined the Vitec Group portfolio as part of the Photographic Division, sitting alongside other Vitec owned, leading photographic brands Manfrotto, Gitzo, Lastolite by Manfrotto and Avenger.
The acquisition will enable Vitec to become the leading global provider of accessories within the newer and fast growing iPhonography and vlogging markets, as well as strengthen their position within the photographic bags market.
JOBY introduced the GorillaPod in 2006, which transformed the camera accessories market, while Lowepro is a market leader in bags designed to protect electronic and photographic devices.
Lowepro remains the recognized market leader of photographic bags, with its focus on supporting the professional outdoor and adventure photographer and will perfectly complement the Vitec owned brand Manfrotto, with its range of photographic bags focused on supporting professional urban and studio photographers.
Vitec plans to integrate the two brands into its Photographic Division, with existing organizational structures under the leadership of Marco Pezzana, Photographic Divisional Chief Executive.
“We are proud to announce that two remarkable brands within the photographic accessories market, JOBY and Lowepro, will join the Vitec Photographic Division,” Pezzana commented. “We pride ourselves on supplying the leading photographic brands to the global market. This natural addition to our business strengthens the already outstanding offering we provide to our partners worldwide.”
He continued, “We believe that our extensive knowledge of the photographic market will enable us to add a wealth of value to these already leading brands. JOBY and Lowepro’s product development expertise, coupled with our established global distribution network, engineering and manufacturing capabilities, creates exciting opportunities for both Vitec Group and our global partners.”
About Vitec Group plc – vitecgroup.com
Vitec is a leading global provider of premium branded products and solutions to the fast changing and growing “image capture and sharing” market.
Vitec’s customers include broadcasters, independent content creators, photographers and enterprises, and our activities comprise design, manufacture and distribution of high performance products and software including camera supports, wireless systems, robotic camera systems, prompters, LED lights, mobile power, monitors and bags.
We employ around 1,600 people across the world in ten different countries and are organized in two divisions: Broadcast and Photographic. The Vitec Group plc is listed on the London Stock Exchange with a 2016 revenue of £376.2 million.
About the DayMen Group – daymen.com
Since its inception in 1981, DayMen has enjoyed an exceptional brand reputation in the photographic and consumer electronics industry as an innovative designer, marketer and distributor of high quality imaging accessories from the Lowepro and JOBY brands. Founded in 1967 by adventure photographer and outdoorsman Greg Lowe, Lowepro celebrates its 50th Anniversary this year, while JOBY, formed in 2006 and acquired by DayMen in 2011, celebrates over 10 years of manufacturing and selling the breakthrough, portable and flexible-leg tripod family of GorillaPods.
Headquartered in the San Francisco Bay area, DayMen has over 100 employees globally, with sales staff in the US, Canada, France, UK, Germany, Switzerland and Hong Kong.