WaldoPro enhances customizable FaceBlocker technology

WaldoPro, a leader in school and sports photography sales solutions, announced support for customizable FaceBlocker technology, allowing volume photographers to use their own branding as the FaceBlocker mask. FaceBlocker detects the location of the face of the intended purchaser in a photo and covers the face with a round or square mask. When the image is tapped or clicked, the mask is removed, clearly revealing the face, but the rest of the image is blurred, preventing screenshots. Historically, the FaceBlocker mask has been limited to the Waldo mark or a generic blur, but with today’s release, it can now be customized to reflect the photographer’s brand mark.

With the addition of customizable FaceBlocker, photographers who leverage WaldoPro for their sales and marketing workflow can now put forth their brand on every proof while benefitting from FaceBlocker. Photographers can upload a round or square branded PNG via their Account Settings and all of their proofs will be presented with this mark.

“We are excited to offer our photographer partners the ability to create their own branded FaceBlocker protection,” said Rodney Rice, CEO,  Waldo Photos CEO. “This new feature gives photographers more control over how their proofs are protected and elevates their brand within every proof delivered.”