Amaze expands creator ecosystem with Live Current Media deal

Amaze Holdings, Inc., announced it has signed an exclusive deal to operate Live Current Media software. Amaze will initially focus on the Kast App, a live streaming and live viewing software platform.

With more than 12.2 million creators on the Amaze platform and a connection to more than 1.3 billion fans, Amaze is expanding options for creators to connect with their communities in real time. Through the Kast App, creators will be able to launch custom watch parties, product unveilings, and more with their fans and Amaze hopes to integrate live shopping into the Kast App through the Amaze Commerce Platform.

“Today, creators are building extremely authentic relationships with their fans by offering branded physical and digital products,” said Aaron Day, CEO of Amaze. “Fans want the ability to connect, view, and share experiences with creators in small, private settings. By adding the Kast App, which has built-in features for creators and communities such as Go Famer, Brand Spike, and Never Think, we’re laying the foundation for a live events ecosystem that expands how creators engage and monetize their communities.

“Streaming is an effective channel for establishing and building strong relationships between creators and fans, providing a new way for fans to feel connected to their favorite creators. Emerging, smaller creators can face barriers to entry on other streaming platforms due to a follower count threshold that some platforms require before a creator can start streaming. The partnership between Amaze and Live Current Media ensures that the Kast App can bridge the gap for smaller creators and provide a significant opportunity for them to grow their audience via streaming.”

Over the next six months, Amaze will focus on bringing its product experience to the Kast App ecosystem through the unification of UX/UI and improved engagement metrics. The initial priority is to reimagine watch parties as a tool for creators to strengthen community engagement in more intimate and high-impact ways.

By integrating Kast App’s capabilities, Amaze expands its suite of creator tools, giving both emerging and established creators new ways to engage their fan bases, reach broader audiences, and monetize through real-time, interactive experiences.

Kast App allows up to 20 people to share their screen or camera, and another 100 can watch in a party. With the Kast App, creators can stream directly from the cloud to audiences of any size, across desktop and mobile devices. The premium version unlocks ad-free HD video, dual desktop and webcam streaming, and exclusive reactions, such as animated GIFs, to create an elevated, customizable fan experience.

Amaze also announced it is partnering with Jamvana to simplify the process for musicians to create and sell merchandise. Jamvana is a platform designed to help independent musicians and record labels streamline distribution, publishing administration, and promotion. As artists sign up with Jamvana for music distribution support, Amaze will empower and provide artists with the resources needed to easily create online merchandise storefronts.