Apple unveils powerful Mac Studio, M3 Ultra chip, colorful Macbook Air
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Apple announced the new Mac Studio, the most powerful Mac ever, featuring M4 Max and the new M3 Ultra chip. The ultimate pro desktop delivers groundbreaking pro performance, extensive connectivity now with Thunderbolt 5, and new capabilities in its compact and quiet design that can live right on a desk. Mac Studio can tackle the most intense workloads with its powerful CPU, Apple’s advanced graphics architecture, higher unified memory capacity, ultrafast SSD storage, and a faster and more efficient Neural Engine. It provides a big boost in performance compared to the previous generation, and a massive leap for users coming from older Macs. The new Mac Studio is available to pre-order today, with availability beginning March 12. Mac Studio starts at $1,999 (U.S.) and $1,799 (U.S.) for education.
“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”
The new Mac Studio with M4 Max is suited for video editors, colorists, developers, engineers, photographers, creative pros, and other users who need to blaze through intensive workflows. It delivers single-threaded CPU performance with the world’s fastest CPU core, along with outstanding multithreaded CPU performance for complex workloads. Featuring an up to 16-core CPU, an up to 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is over 3x faster than M1 Max, Mac Studio with M4 Max can run on-device AI models incredibly fast. Mac Studio with M4 Max is up to 3.5x faster than Mac Studio with M1 Max, and is up to 6.1x faster than the most powerful Intel-based 27-inch iMac.1
Apple also announced M3 Ultra, the highest-performing chip yet, offering the most powerful CPU and GPU in a Mac, double the Neural Engine cores, and the most unified memory ever in a personal computer. M3 Ultra also features Thunderbolt 5 with more than 2x the bandwidth per port for faster connectivity and robust expansion. M3 Ultra is built using Apple’s innovative UltraFusion packaging architecture, which links two M3 Max dies over 10,000 high-speed connections that offer low latency and high bandwidth. This allows the system to treat the combined dies as a single, unified chip for massive performance while maintaining Apple’s industry-leading power efficiency. UltraFusion brings together a total of 184 billion transistors to take the industry-leading capabilities of the new Mac Studio to new heights.
M3 Ultra provides the most performance of any Mac chip, featuring up to a 32-core CPU with 24 performance cores and eight efficiency cores, delivering up to 1.5x the performance of M2 Ultra, and up to 1.8x that of M1 Ultra. It also has the largest GPU in any Apple chip, with up to 80 graphics cores that bring up to 2x faster performance than M2 Ultra, and up to 2.6x faster than M1 Ultra.
The power-efficient performance of M3 Ultra helps the new Mac Studio meet Apple’s high standards for energy efficiency and reduces the total amount of energy consumed over the product’s lifetime. Today, Apple is carbon neutral for global corporate operations and, as part of its ambitious Apple 2030 goal, plans to be carbon neutral across its entire carbon footprint by the end of this decade.
Apple also introduced a new MacBook Air, featuring the M4 chip, up to 18 hours of battery life, a new 12MP Center Stage camera, and a lower starting price. It also offers support for up to two external displays in addition to the built-in display, 16GB of starting unified memory, and the macOS Sequoia with Apple Intelligence. The new MacBook Air now comes in an all-new color — sky blue, a metallic light blue that joins midnight, starlight, and silver . It also now starts at just $999 — $100 less than before — and $899 for education. With two sizes to choose from, the new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning Wednesday, March 12.
“MacBook Air is by far the world’s most popular laptop, and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time.”