Best Buy is piloting paid membership program in 60 markets

Best Buy announced a new pilot membership program, called Best Buy Beta, proving customers in select markets benefits including exclusive member pricing, unlimited Geek Squad technical support, up to two years of protection on most product purchases, free standard shipping and delivery, and free installation on most products and appliances. The cost is $199.99 per year or $179.99 per year for Best Buy credit card holders. Member also includes access to a concierge service that is available only to Best Buy Beta members. The Best Buy concierge team is available 24/7 by phone, chat, email or through the Best Buy app.

“As we look to evolve our membership programs, the goal of Best Buy Beta is to create a membership experience that customers will love and to leave them feeling confident throughout their relationship with Best Buy,” said Allison Peterson, Best Buy’s chief customer officer. “This pilot offers premium service, complete with support aimed at anticipating our customers’ needs.”

The pilot is currently available at select stores throughout Iowa, Oklahoma and eastern Pennsylvania. In April, it will expand to customers and select stores in Minnesota, North Carolina, and Tennessee. At that time, it will be available at a total of about 60 stores. The current membership program, Total Tech Support ($199.99 per year) is still available to customers outside of our Best Buy Beta pilot markets.