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ShiftCam introduces P Series and V Series mobile lens systems New Products 

ShiftCam introduces P Series and V Series mobile lens systems

Gary Pageau , ,
ShiftCam Gear announced the newly restructured LensUltra mobile lens ecosystem, introducing the P Series and V Series as two clear pathways for creators. The new lineup is designed to make high-quality mobile optics easier to understand, helping creators identify the right tools for the way they shoot – from travel, food, family and everyday content to cinematic storytelling, brand-building and more... Read More
Michaels expands framing and same-day printing services New Products 

Michaels expands framing and same-day printing services

Gary Pageau
Michaels Inc. is now offering same-day, larger-format fine art prints (up to 16×20) and more than 15 custom mat templates. Ir’a innovative 10-Minute Custom Framing service starts at just $29. The copmany is offering print sizes from 4×4 inches on up to 16×20 while you wait. This service remains a cornerstone of the same-day offerings, providing multiple frame finishes, 8×8... Read More
DZOFILM announces Octopus II Multi-Mount Lens Adapter & Marlin 1.4x Extender New Products 

DZOFILM announces Octopus II Multi-Mount Lens Adapter & Marlin 1.4x Extender

Gary Pageau , ,
DZOFILM launched the Octopus II Adapter and Marlin 1.4x Extender, providing greater flexibility, compatibility, and efficiency across a wide range of filmmaking applications, from short-form bloggers, content creators, livestreamers, and YouTubers to independent filmmakers, commercial media and advertising, and professional DOPs. Octopus II: 2nd Generation Multi-Mount Lens Adapter The new Octopus II is a highly versatile multi-mount lens adapter that... Read More
Asukanet Co. improves earnings, launches memory service for funerals Earnings reports New Products 

Asukanet Co. improves earnings, launches memory service for funerals

Gary Pageau
Japan’s Asukanet Co., Ltd. reported earnings results for the full year ended April 30, 2026. The company reported consolidated net sales of ¥7.1 billion for the fiscal year ended April 30, 2026, a slight decline of 2.2% from the previous year, but achieved a sharp recovery in profitability. Net income was JPY 292.82 million compared to net loss of JPY 263.06... Read More
Viltrox launches AF 28mm F4.5 Chip L-mount lens New Products 

Viltrox launches AF 28mm F4.5 Chip L-mount lens

Gary Pageau ,
Viltrox announced its new AF 28mm F4.5 Chip L, a full-frame autofocus pancake lens for L-Mount cameras. The lens combines an ultra-slim profile, exceptional lightness, and excellent portability. With the launch of the AF 28mm F4.5 Chip L, Viltrox further expands its L-Mount lineup. In addition to support for in-camera correction functions, the lens is optimized to work seamlessly with... Read More
Canon adds to web-fed production inkjet portfolio with ColorStream 7000 series New Products 

Canon adds to web-fed production inkjet portfolio with ColorStream 7000 series

Gary Pageau ,
Canon U.S.A., Inc.,  announced the addition of the ColorStream 7000 series to its web-fed inkjet portfolio. The new range of presses has been designed to help meet the needs of customers operating in demanding production environments printing on standard offset uncoated and inkjet-treated paper. Developed on an advanced modern technology platform offering long-term serviceability, the series offers high efficiency for... Read More
General Formulations introduces Quick-Split scored liner New Products 

General Formulations introduces Quick-Split scored liner

Gary Pageau
General Formulations (GF), a leading global manufacturer of pressure-sensitive media, film, and laminates, is excited to introduce Quick-Split Scored Liner. Designed for speed, precision, and efficiency, Quick-Split Scored Liner is engineered to streamline installation and application workflows, enabling faster and more efficient application of stickers, decals, window graphics, and point-of-purchase (POP) displays. Quick-Split Scored Liner with universal 1.25-inch spacing easily... Read More
PRC debuts Excire Foto 2027 AI-powered photo-management app New Products 

PRC debuts Excire Foto 2027 AI-powered photo-management app

Gary Pageau , ,
Pattern Recognition Company (PRC) launched Excire Foto 2027, the latest iteration of its standalone photo-management program. The company says Excire Foto addresses this growing photo management problem with a comprehensive suite of AI-powered tools that support the entire image-management workflow. Photographers can locate files using natural-language prompts, text-in-image search with OCR, facial-recognition tools, GPS information, smart filters, and visual similarity... Read More
Lomography debuts Sprocket Rocket camera, Fisheye camera New Products 

Lomography debuts Sprocket Rocket camera, Fisheye camera

Gary Pageau
Lomography continues to crank out the creative film photography products. The $69 Sprocket Rocket 35 mm Panoramic Camera is a 35mm film camera offering a 1:3 panoramic views, exposing the entire width of the film, sprockets and all. First introduced in 2011, the camera is offered for a limited time in strawberry and mint colors. Lomography also announced the fixed-focus... Read More
Mixbook launches Story Mode, turning a few words Into a finished photo book New Products 

Mixbook launches Story Mode, turning a few words Into a finished photo book

Gary Pageau ,
Highly rated photo book provider Mixbook introduced Story Mode, a new prompt-based photo book creation experience built on patent-pending AI technology for memory understanding and photo book generation. Users describe what they want to capture in a few words, upload their photos, and receive thoughtfully designed, print-ready photo book options to order or customize — speeding up creation by 3.5X... Read More
Insta360 launches Luna Ultra, a gimbal camera co-engineered with Leica New Products 

Insta360 launches Luna Ultra, a gimbal camera co-engineered with Leica

Gary Pageau ,
Insta36o announced Luna Ultra, a flagship gimbal camera co-engineered with Leica, built to combine professional imaging, 3-axis stabilization, and flexible creative tools in one portable device. With 1″ 8K imaging, Leica Summicron lenses, a detachable OLED touchscreen, and advanced AI-powered tracking, Luna Ultra brings Insta360’s imaging expertise into a new category for creators who want smooth, high-quality video and photos... Read More
Viltrox launches AF 75mm F1.8 EVO & AF 90mm F2.2 Lenses New Products 

Viltrox launches AF 75mm F1.8 EVO & AF 90mm F2.2 Lenses

Gary Pageau ,
Viltrox launched two new APS-C portrait prime lenses: the AF 75mm F1.8 EVO and AF 90mm F2.2 EVO. Designed for APS-C mirrorless cameras, the new lenses combine professional telephoto portrait performance with compact, lightweight construction. The AF 75mm F1.8 EVO offers a versatile 112.5mm-equivalent focal length that balances strong background blur with flexible everyday usability for street photography, half-body portraits,... Read More
Fujifilm launches flagship REVORIA PRESS PC2120 New Products 

Fujifilm launches flagship REVORIA PRESS PC2120

Gary Pageau ,
FUJIFILM North America Corp., Business Innovation Division, launched the REVORIA PRESS PC2120, the flagship model in the REVORIA PRESS series for high-end professional printing. Building on the success of the REVORIA PRESS PC1120, PC2120 introduces advanced AI-driven automation, an expanded color gamut featuring a newly developed Green toner, and stable, one-pass six-color printing using CMYK plus two specialty toners. Sales... Read More
Polaroid debuts Polaroid Go Gen 3 smaller format camera New Products 

Polaroid debuts Polaroid Go Gen 3 smaller format camera

Gary Pageau ,
Polaroid unveiled a pocket-sized instant camera, the Polaroid Go Generation 3. The compact camera, which is 106.5 x 83.8 x 64.6 mm (4.2” x 3.3” x 2.54”) and weighs 251.9 grams (8.9 ounces) without the film pack, uses Polaroid Go film, which retains the classic white border. The Polaroid Go Generation 3 is available in five colors, including white, black, teal... Read More
ZEISS introduces Horizon Anamorphic full-frame 2x anamorphics New Products 

ZEISS introduces Horizon Anamorphic full-frame 2x anamorphics

Gary Pageau
ZEISS unveils the Horizon Anamorphic series, a lineup of full-frame 2x anamorphic cinema lenses designed to deliver a distinctive cinematic look along with a new lens technology platform. Spanning 35mm to 200mm across seven focal lengths, Horizon lenses combine their anamorphic look—incorporating a pronounced oval bokeh and stretched sense of spatial depth—with a lightweight, fully integrated motorized system that eliminates... Read More