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Canon debuts 30th anniversary PowerShot, two lenses New Products 

Canon debuts 30th anniversary PowerShot, two lenses

Canon U.S.A., Inc. is commemorating the 30th anniversary of the Canon PowerShot digital camera with a limited edition PowerShot G7 X Mark III camera with a limited color body design and a 30-year anniversary logo is currently scheduled to be released in April 2026. Since the launch of the original PowerShot 600 in July 1996, PowerShot has expanded its lineup... Read More
Laowa adds 90mm f/2.8 2x Ultra Macro APO to Micro Four Thirds offerings New Products 

Laowa adds 90mm f/2.8 2x Ultra Macro APO to Micro Four Thirds offerings

Anhui ChangGeng Optical Technology Co. Limited (Laowa) announced the Laowa 90mm f/2.8 2x Ultra Macro APO is now available in Micro Four Thirds (MFT) mount. Previously released for full-frame mirrorless systems, this specialized lens now brings its 2x magnification and Apochromatic (APO) performance to the MFT community, with the added benefit of an Auto Aperture mechanism. The Laowa 90mm f/2.8... Read More
Retouch4me launches AI Plugin for stray hair retouching New Products Updates 

Retouch4me launches AI Plugin for stray hair retouching

Retouch4me, a developer of AI-based software for photo and video editing, has introduced Retouch4me Stray Hairs, a neural network–powered plugin that automatically removes flyaway hairs and smooths messy hair. Unlike manual Photoshop workflows that require adjusting each image separately, the company says Retouch4me Stray Hairs processes entire batches automatically while keeping hair looking natural and consistent across the set. The... Read More
Tether Tools introduces a generation of locked, protected, and extended tethering solutions New Products 

Tether Tools introduces a generation of locked, protected, and extended tethering solutions

Tether Tools announced the launch of a new lineup of Optima 10G tethering upgrades as part of its Lock in Reliability campaign, designed to give photographers, digital techs, and videographers confidence in their connections. At the center of the system is the TetherPro Optima 10G TetherBoost Locking Extension Cable, the first locking USB-C extension designed specifically for professional tethering at... Read More
SWIT announces Powercell camera battery series New Products 

SWIT announces Powercell camera battery series

SWIT launched the Powercell camera battery series for Sony, Canon, Nikon, and Fujifilm camera systems, with slot-in compatibility, affordable pricing and charging features that make it easy to always have a charged battery ready. The PowerCell battery series is now shipping worldwide through authorized partners and leading e-commerce platforms: PowerCell Canon LP-E6P replacement battery, MSRP $39; PowerCell Fujifilm NP-W235 replacement... Read More
Insta360 adds two AI 4K webcams: Link 2 Pro & Link 2C Pro New Products 

Insta360 adds two AI 4K webcams: Link 2 Pro & Link 2C Pro

Insta360 announced the launch of Insta360 Link 2 Pro and Insta360 Link 2C Pro, two next-generation AI 4K webcams designed to close the gap between traditional webcams and professional camera-and-microphone setups. Both models feature a larger 1/1.3-inch sensor with dual native ISO for improved low-light performance and more natural exposure across changing lighting conditions, paired with advanced HDR for greater detail... Read More
C+A Global Introduces the KODAK Printomatic+ Instant Print Camera New Products 

C+A Global Introduces the KODAK Printomatic+ Instant Print Camera

C+A Global, a Kodak brand licensee, announced the availability of the KODAK Printomatic+, which features a 10MP resolution sensor for sharp, vibrant photo prints, rapid-print technology and smudge-proof, tear-resistant photo paper with sticky-back options. The KODAK Printomatic+ is now available on Amazon for $79.99. For more information, please visit kodakphotoplus.com. “The KODAK Printomatic+ is a testament to our commitment to delivering high-quality, intuitive devices that... Read More
Fujifilm North America announces U.S. availability for instax mini EVO Cinema, instax mini Link+ smartphone printer New Products 

Fujifilm North America announces U.S. availability for instax mini EVO Cinema, instax mini Link+ smartphone printer

FUJIFILM North America Corp., Imaging Division, has announced the U.S. introduction of the instax mini Evo Cinema, which was previously announced last week. The only real difference is that the “Eras Dial” on the Japanese version is called a “Gen Dial” on the U.S. version. The Gen Dial allows users to apply photo effects from 10 different eras to their... Read More
Prograde Digital announces Pro Card Caddy New Products 

Prograde Digital announces Pro Card Caddy

ProGrade Digital announces its new Pro Card Caddy, a premium memory card case designed to keep media organized and secure. Engineered for professional creators, the Pro Card Caddy shares the same outer form factor as ProGrade Digital readers for seamless workspace integration and features ProGrade’s patented magnetic base, allowing it to securely stack with ProGrade Digital docks, hubs, readers, SSDs,... Read More
Apple introduces Apple Creator Studio subscription service for its creative apps Marketing New Products 

Apple introduces Apple Creator Studio subscription service for its creative apps

Apple has expanded its subscription portfolio with the Apple Creator Studio, a collection of powerful creative apps made up Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and later Freeform. Final Cut Pro introduces exceptional new video editing tools and intelligent features for Mac and iPad to improve the efficiency of even the most complex workflows. For the... Read More
RICOH launches the RICOH GR IV Monochrome New Products 

RICOH launches the RICOH GR IV Monochrome

Ricoh Imaging Americas Corp. announced the launch of the RICOH GR IV Monochrome, a camera specialized for monochrome photography. The camera, based on the RICOH GR IV premium compact digital camera, is equipped with a dedicated image sensor to achieve the ultimate in monochrome expression. The RICOH GR IV Monochrome will be available mid-February at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized... Read More
Viltrox brings AI Autofocus to manual lenses with NexusFocus F1 adaptor on Kickstarter New Products 

Viltrox brings AI Autofocus to manual lenses with NexusFocus F1 adaptor on Kickstarter

Viltrox announces NexusFocus, a new autofocus solution for manual lenses. The NexusFocus F1 is a compact, lightweight adapter that fits unobtrusively in between the lens and the camera body. The system is compatible with Sony E-mount cameras and PL-mount Cine and CineMod lenses. The adaptor uses Sony’s phase-detection system and AI subject recognition, and leverages those native capabilities of the... Read More
Nikon Inc. announces the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens New Products 

Nikon Inc. announces the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens

Nikon Inc. announced the NIKKOR Z 24-105mm f/4-7.1 standard zoom lens for Nikon FX-format /full-frame mirrorless cameras. This lens features a broad 24-105mm wide-angle to medium-telephoto focal range, making it easy to capture all types of scenes and subjects, from expansive landscapes, distant landmarks, food, friends, street snapshots, travel, and more. The NIKKOR Z 24-105mm f/4-7.1 lens will be available... Read More