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Apple debuts new M5 Pro chips, MacBooks, displays New Products 

Apple debuts new M5 Pro chips, MacBooks, displays

Apple Inc. released two advanced M5 chips, a new Pro Display, and an entry-level Macbook aimed at the education market. Here is a summary of the announcements: Apple announced M5 Pro and M5 Max, which introduce the Apple-designed Fusion Architecture, a design connecting two dies into a single SoC. This brings together two third-generation 3-nanometer dies with high bandwidth and... Read More
Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S New Products 

Nikon debuts the NIKKOR Z 70-200mm f/2.8 VR S

Nikon Inc. has announced the NIKKOR Z 70-200mm f/2.8 VR S II, a premium-grade fast telephoto zoom lens for full-frame/FX format mirrorless cameras. This second-generation version of Nikon’s most popular pro-level fast telephoto zoom delivers improved optical performance, faster focusing, and a 26% lighter weight than its first-generation predecessor. The new NIKKOR Z 70-200mm f/2.8 VR S II lens will... Read More
Myseum taps Shark Tank’s “Mr. Wonderful” to promote Picture Party platform New Products 

Myseum taps Shark Tank’s “Mr. Wonderful” to promote Picture Party platform

Myseum, Inc., a privacy-first social media and technology company, announced that entrepreneur and television personality Kevin O’Leary — widely known as “Mr. Wonderful” from CNBC’s Shark Tank — has created a new video highlighting the company’s flagship app, Picture Party. In the video, O’Leary introduces Picture Party as a simple, modern solution for instantly sharing event photos in private, invite-only groups. O’Leary’s video... Read More
Amaze announces proprietary demand-side advertising platform New Products 

Amaze announces proprietary demand-side advertising platform

Amaze Holdings, Inc. announced the launch of a proprietary demand-side platform (DSP) fully integrated across the Amaze ecosystem. The DSP is designed to help Amaze use its data to more effectively target its marketing dollars and optimize marketing opportunities for its creators. It will deliver improved cost efficiency, enhanced performance visibility, and a scalable foundation for future deployments, the company... Read More
WhiteWall Fine Art Prints adds Hahnemühle Photo Rag to aluminum Dibond as lamination New Products 

WhiteWall Fine Art Prints adds Hahnemühle Photo Rag to aluminum Dibond as lamination

Premier-quality photo-print lab WhiteWall announced that Hahnemühle Photo Rag Fine Art paper can now be laminated to aluminum Dibond and has made the previously mandatory white border optional or removable. Hahnemühle Photo Rag is one of the most recognized Fine Art papers, prized for its matte, non-reflective surface and subtle, fine texture, the company says. It is suitable for both color... Read More
OM Digital Solutions debuts OM-3 Astro, TG-7 INDUSTRY adaptor New Products 

OM Digital Solutions debuts OM-3 Astro, TG-7 INDUSTRY adaptor

OM Digital Solutions announced the OM SYSTEM OM-3 ASTRO, a Micro Four Thirds System camera designed for astrophotography. Based on the OM SYSTEM OM-3 mirrorless interchangeable-lens camera, this version is optimized for astrophotography by adjusting the optical characteristics of the infrared cut filter positioned in front of the image sensor, enabling vivid capture of red nebulae that are highly popular... Read More
ZEISS introduces Aatma set of nine high-end full frame T1.5 cinema primes New Products 

ZEISS introduces Aatma set of nine high-end full frame T1.5 cinema primes

ZEISS introduces the new Aatma, a set of nine high-end full-frame T1.5 cinema primes (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm) designed to marry the benefits of modern optical design with the nostalgic image characteristics that are popular today. Drawing inspiration from some of the most beloved ZEISS lenses of the 20th century, Aatma combines an emotion-driven... Read More
Nikon introduces the ACTION and ACTION ZOOM binoculars New Products 

Nikon introduces the ACTION and ACTION ZOOM binoculars

Nikon Vision Co., Ltd., a subsidiary of Nikon Corp., announced a new binocular series, the ACTION and ACTION ZOOM. These are the successor models to the ACULON A211 binoculars, which are the standard Porro prism type models in Nikon’s binocular lineup. The ACTION and ACTION ZOOM series consists of seven models: 8×42, 10×42, 7×50, 10×50, 12×50, 16×50, and 10-22×50. All... Read More
Perfect Corp. launches AI business avatar and AI product staging New Products News 

Perfect Corp. launches AI business avatar and AI product staging

Perfect Corp. launched two content creation tools within the YouCam AI Pro app: AI Business Avatar and AI Product Staging, enabling anyone to create polished, professional product promotion videos without filming. AI Business Avatar allows users to upload a product photo and type a short script. A lifelike AI avatar then automatically speaks, holds, wears, and showcases the product, generating... Read More
Canon debuts 30th anniversary PowerShot, two lenses New Products 

Canon debuts 30th anniversary PowerShot, two lenses

Canon U.S.A., Inc. is commemorating the 30th anniversary of the Canon PowerShot digital camera with a limited edition PowerShot G7 X Mark III camera with a limited color body design and a 30-year anniversary logo is currently scheduled to be released in April 2026. Since the launch of the original PowerShot 600 in July 1996, PowerShot has expanded its lineup... Read More
Laowa adds 90mm f/2.8 2x Ultra Macro APO to Micro Four Thirds offerings New Products 

Laowa adds 90mm f/2.8 2x Ultra Macro APO to Micro Four Thirds offerings

Anhui ChangGeng Optical Technology Co. Limited (Laowa) announced the Laowa 90mm f/2.8 2x Ultra Macro APO is now available in Micro Four Thirds (MFT) mount. Previously released for full-frame mirrorless systems, this specialized lens now brings its 2x magnification and Apochromatic (APO) performance to the MFT community, with the added benefit of an Auto Aperture mechanism. The Laowa 90mm f/2.8... Read More
Retouch4me launches AI Plugin for stray hair retouching New Products Updates 

Retouch4me launches AI Plugin for stray hair retouching

Retouch4me, a developer of AI-based software for photo and video editing, has introduced Retouch4me Stray Hairs, a neural network–powered plugin that automatically removes flyaway hairs and smooths messy hair. Unlike manual Photoshop workflows that require adjusting each image separately, the company says Retouch4me Stray Hairs processes entire batches automatically while keeping hair looking natural and consistent across the set. The... Read More