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GoPro announces three products New Products 

GoPro announces three products

GoPro Inc. announced three new products, the MAX2, the next-generation GoPro 360 camera for $499.99, LIT HERO, the miniature lifestyle camera with a built-in light for $269.99, and Fluid Pro AI, an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99 “This year’s new products diversify GoPro’s lineup like never before, delivering exciting... Read More
Viltrox announces two affordable, pocketable ultra-wide autofocus prime lenses New Products 

Viltrox announces two affordable, pocketable ultra-wide autofocus prime lenses

Viltrox announces two new ultra-wide autofocus prime lenses in its popular, lightweight Air Series: the AF 9mm F2.8 Air for APS-C cameras (available with E, Z, and XF mounts) and the AF 14mm F4.0 Air for full-frame systems (FE/Z mounts). The lenses weigh less than 190 grams. Both lenses are available worldwide at a retail price of $199 USD /... Read More
Canon introduces TR7120, TS6520, and TS4320 desktop printers New Products 

Canon introduces TR7120, TS6520, and TS4320 desktop printers

Canon U.S.A., Inc., announced three desktop printers, the PIXMA TR7120, TS6520, and TS4320. The PIXMA models are all-in-one printers designed to help users streamline their everyday print, scan, and copy tasks. All three new models boast print speed and text quality improvements in comparison to their predecessors, as well as offering enhanced dual-band wireless connectivity allowing for reduced interference and... Read More
Evoto brings AI culling and cloud spaces to desktop, unveils mobile app and video retouching tool New Products 

Evoto brings AI culling and cloud spaces to desktop, unveils mobile app and video retouching tool

Evoto AI debuted a range of AI-powered products and features for digital creatives that cover more parts of their workflow in a single platform while expanding into new audiences with mobile and video solutions. Evoto debuted Evoto Desktop 6.0, the latest version of its software, introducing capabilities like AI Culling, which accelerates the photo selection process; Cloud Spaces, enabling seamless... Read More
Gelato launches AI Estimator by GelatoConnect New Products 

Gelato launches AI Estimator by GelatoConnect

Gelato announced the launch of its GelatoConnect AI Estimator, an innovation that redefines how print service providers (PSPs) quote and win work, the company claims.  With GelatoConnect AI Estimator, PSPs can generate precise estimates in just 15 seconds and deliver branded, customer-ready quotes in under five minutes—slashing manual quoting work by more than 50%. For decades, quoting has been slow,... Read More
DJI  introduces the Mini 5 Pro New Products 

DJI  introduces the Mini 5 Pro

DJI  introduces the Mini 5 Pro drone, featuring a 1-inch sensor, an Intelligent Flight Battery providing up to 36 minutes of flight time, and upgraded ActiveTrack 360° system. The Mini 5 Pro debuts a 50MP 1-inch large sensor and a new 48mm Med-Tele mode with higher digital zoom resolution than previous models. Furthermore, DJI’s portrait optimization enhances portraits’ brightness, contrast,... Read More
Tether Tools unveils AeroTrac workstation system New Products 

Tether Tools unveils AeroTrac workstation system

Tether Tools has announced the release of the new AeroTrac Workstation System, the lightest-weight, most compact, and versatile workstation available for photo and video creators. AeroTrac features a foldable design and a unique track system for endlessly configurable gear and accessory setups. The AeroTrac Workstation System folds in half for compact travel yet remains rigid and stable when set up.... Read More
Xerox back in cut-sheet inkjet with Xerox IJP900 Press New Products 

Xerox back in cut-sheet inkjet with Xerox IJP900 Press

Xerox Holdings Corp. introduced the Xerox IJP900 Inkjet Press, marking its return to the rapidly expanding mid-volume inkjet market. The company says the IJP900 integrates into the Xerox end-to-end production print ecosystem, combining Xerox FreeFlow workflow automation, XMPie personalized communications, and AI-assisted workflows solutions with production analytics to accelerate job preparation, automate repetitive tasks, and deliver real-time operational insight. “The... Read More
Venus Optics debuts Laowa Sunlight 2x FF Anamorphic Zoom Series New Products 

Venus Optics debuts Laowa Sunlight 2x FF Anamorphic Zoom Series

Venus Optics introduced the Laowa Sunlight 2x FF Anamorphic Zoom Series. Following in the footsteps of the Laowa Proteus series, the Sunlight zooms offer exceptional value and performance. These lenses bring the sought-after anamorphic look to a wider audience while maintaining professional-grade quality. Defying expectations, the Laowa Sunlight Series achieves its distinct 2x anamorphic character through a front anamorphic design,... Read More
Fujifilm introduces FUJIFILM GFX ETERNA 55 Filmmaking  Camera, motorized lens New Products 

Fujifilm introduces FUJIFILM GFX ETERNA 55 Filmmaking Camera, motorized lens

FUJIFILM North America Corp., Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera, the company’s first camera designed primarily for professional digital filmmaking. Initial shipments of FUJIFILM GFX ETERNA 55 are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $16,499.95 USD. “GFX ETERNA 55 introduces the filmmaking community to the... Read More
Tamron announces development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) New Products 

Tamron announces development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075)

Tamron America announces the development of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras. The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. The new G2 model... Read More
Nikon launches first cinema camera built on RED color science and technology New Products 

Nikon launches first cinema camera built on RED color science and technology

Nikon Inc. announced its first cinema camera, the ZR, incorporating technology from its 2o24 acquisition of RED Digital Cinema. The ZR is an ultra-lightweight, full-frame camera that marks an audacious introduction to the Z Cinema series, a collection that invokes the best technologies and philosophies of both companies, the company said in a press release. The new Nikon ZR Cinema... Read More
Sigma debuts 20-200mm zoom lens and more New Products 

Sigma debuts 20-200mm zoom lens and more

Sigma Corp. of America introduced new lenses for Sony E-Mount and L-Mount. The Sigma 20-200mm F3.5-6.3 DG | Contemporary lens for full-frame mirrorless cameras, available in late September 2025, starts at 20mm, and the starting range is much wider than the average high-power zoom lens. It weighs in at only 550 grams in a 4.5-inch body. Ideal for travel photography... Read More
Apple announces iPhone 17 with 48MP cameras, iPhone Air, and pro models New Products 

Apple announces iPhone 17 with 48MP cameras, iPhone Air, and pro models

Apple announced a new iPhone 17 with 48MP cameras, a thin iPhone Air, and iPhone Air Pro models. The new iPhones feature several enhancements to the cameras, including a new Center Stage front camera; a 48MP Fusion Main camera with an optical-quality 2x Telephoto; and a new 48MP Fusion Ultra Wide camera. The iPhone 17 features a 6.3-inch Super Retina XDR display... Read More