Fujifilm collaborates with Adobe for direct camera-to-cloud feature

FUJIFILM North America Corp. announced a collaboration with Adobe to develop a new firmware for the FUJIFILM X-H2S digital camera (X-H2S) with FUJIFILM X-H file transmitter battery grip accessory (FT-XH) that will provide the first native Camera-to-Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. The upcoming firmware, expected to release in spring 2023, for X-H2S enables production workflow from anywhere in the world, and will facilitate collaborative image and story production.

The upcoming new firmware update for X-H2S will allow users with the FT-XH file transmitter accessory to use their paid Adobe Creative Cloud subscriptions – and any active internet connection – the ability to deliver any combination of still or video files to Frame.io, directly from the camera. FT-XH File Transmitter Battery Grip Accessory costs MSRP $999.95, expected to be available at the end of October 2022.

“Getting image and video files from your digital camera into post-production is a time-consuming process that can often require creating backups, transferring to hard drives, and then forwarding to the next stop in the production workflow. C2C eliminates these tedious steps altogether,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “From the press of the first shutter, or the end of the first take, with this firmware and using FT-XH, files will automatically upload to a user’s Frame.io account directly from X-H2S and be ready for use within seconds of being made.”

Using FT-XH, users can configure X-H2S to deliver Apple ProRes proxy files and get bandwidth-efficient, high-quality files in Frame.io that are small enough to be easily shared on social media and to start the editing process until they can be swapped with original camera files for finishing and final delivery of images and video, the company said.

“We are truly excited to be able to offer this feature for the first time, and for our creators to experience that they can effortlessly access their files in Frame.io from the moment of creation,” added Ha. “This is where the possibilities for collaborating with off-site art directors, on-set digital techs, in-studio retouching artists, or anyone else involved in production become endless. From downloading images to remotely processing in Lightroom or Photoshop, to quickly reviewing and choosing video clips to create an assembly, post-production for stills or video, production work can finally start before the waiting even begins.”