Fujifilm debuts FUJIFILM GFX100RF, the first FUJIFILM GFX system fixed-lens mirrorless digital camera

FUJIFILM North America Corp. announced the *FUJIFILM GFX100RF mirrorless digital camera, the first fixed lens camera in the history of the GFX System. FUJIFILM GFX100RF is expected to be available late April 2025 at a Manufacturer’s Suggested Retail Price of $4,899.95 USD and $6,999 CAD. The camera weighs only 735g (1.62 lbs), making it the lightest GFX System camera ever made. It is equipped with a high-performance sensor and processor: 102MP GFX CMOS II HS sensor and X-Processor 5.

“GFX100RF redefines portability for the GFX System,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corp. “This camera is an incredible mashup between our Straight Out of Camera philosophy and GFX System’s More Than Full Frame persona because it bridges image quality with our legendary color reproduction. With GFX100RF, we’re able to offer high-resolution, large format images in a small, easy-to-carry package.”

The key features of the Fujifilm GFX100RF:

• First GFX camera with a built-in lens: a 35mm F4 fixed lens (28mm equivalent) featuring a leaf shutter for flash sync at any speed and a 4-stop ND filter.
• New Aspect Ratio Dial allowing easy switching between nine aspect ratios, including two new options (3:4 and 17:6).
• Digital teleconverter lever enabling adjustable focal lengths (28mm to 63mm equivalent).
• A new Surround View function displays areas outside the frame for better composition.
• Redesigned user interface optimized for the 3.15-inch tilt LCD screen.
• AI-driven subject detection AF recognizes animals, vehicles, birds, and more.
• Supports 4K/30P video recording with F-Log2 for over 13 stops of dynamic range.
• Compatible with Frame.io Camera to Cloud for streamlined workflows.
• GFX100RF also features a digital tele-converter selector/lever on the front of the camera to select angle of view. From its native 35mm focal length (28mm in 35mm format), the angle of view can be switched in three steps to 45mm (36mm in 35mm format), 63mm (50mm in 35mm format), and 80mm (63mm in 35mm format), allowing users to respond flexibly to a variety of image creation situations.
• A new user interface has been added that optimizes the placement of icons to match the 3:2 aspect ratio of the new 3.15-inch 2.1-megapixel 2-axis tilt LCD monitor.
• GFX100RF is the first camera in the GFX System to feature a 4-stop ND filter built in, useful for image creation at maximum aperture in bright environments or with slow shutter speeds. The leaf shutter allows flash photography regardless of shutter speed, increasing the flexibility of shutter speeds, even when creating content outdoors in daylight.

Included Accessories:

• The PRF-49 protective filter is included with purchase. When used in combination with the dedicated adapter ring, it achieves dust and drip resistance, making it safe to use even in outdoor environments where it may be exposed to light rain or flying dust.
• GFX100RF also includes a precision-machined aluminum lens hood and a dedicated adapter ring, combining a sophisticated design with light shielding properties.
• A stylish rope-type shoulder strap is included, a first for the GFX System, complementing the camera’s sophisticated design.