Google updates video editing in mobile app

GaryPageau

Google has updated its Google Photos app to enhance video editing. Last year, the company added “granular adjustments” and “smart suggestions” to its photo editor. This year, those enhancements are brought to video. Enhancements include trimming, stabilizing, and rotating videos, as well as cropping, changing perspective, adding filters, applying granular edits (including brightness, contrast, saturation, and warmth), and more. The new video editing features are already available in Google Photos on iOS and will be rolling out to most Android users in the coming weeks.

Google is also going forward with subscription-based enhancement to Google One subscribers. Google One is a Google subscription service offering expanded cloud storage and other features. Google One members using the Google Photos app will have access to new machine-learning powered photo effects, including Portrait Blur (which blurs backgrounds post-picture) and Portrait Light.

 

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.