Insta360 debuts Insta360 X3

Insta360 announced X3, a camera designed for social content creators. The camera features a new 1/2-inch sensor and 2.29-inch touchscreen and is capable of capturing 5.7K 360 video with Active HDR and the Invisible Selfie Stick effect, or 72MP photos with stunning details. X3 doubles as a standard action cam with Single-Lens Mode upgraded to sharp, ultra-wide 4K. X3 delivers the most megapixels ever in a 360-action cam with 72MP photos for ultra-detailed stills, the company claims. It also captures 8K 360 timelapses, perfect for cityscapes and landscapes alike.

“With the X series, we are reinventing the point-and-shoot camera to make it easier for anyone to be a creator. X3 is built to help the next generation of creators take their creativity to new heights,” JK Liu, founder of Insta360 said.

X3 transforms the way creators approach the creative process, the company says. By shooting first in 360 degrees and then reframing later, one video can be edited in different ways. Simply mount up, hit record and frame later in the Insta360 app—thanks to 360 capture, a 4:5 Instagram post can be turned into a 9:16 TikTok video in a tap without losing any quality, the company said.

Active HDR uses an innovative algorithm to stabilize action footage, minimizing ghosting and revealing details that other action cams miss in over and underexposed areas.

X3’s dual lens design also enables effects like the Invisible Selfie Stick, where the stick is automatically stitched out of the footage, creating impossible third-person views. With the new Me Mode, users can now shoot invisible selfie shots at 60fps without reframing. This mode frames the footage to focus on the subject while keeping the selfie stick invisible.

Bullet Time, the Matrix-like slow motion effect made possible by swinging the camera over your head in a circle, has also got a boost in resolution and frame rates to 4K 120fps and 3K 180fps.

Insta360 X3 is waterproof to 33ft (10m) out of the box, while lens guards are available for action sports creators who want to push the limits even further.

Insta360 X3 maintains the same candybar shape as its predecessors while adding key upgrades to make it easier to operate, especially during the action:

  • A 2.29” tempered glass touchscreen.
  • Four buttons make it easy to control your shot even when gloved up.
  • Direction Focus audio ensures the audio follows the action, even when you reframe.
  • A mighty new 1800mAh battery keeps the camera powered through the action.

AI-powered editing

AI Editing

The Insta360 mobile app uses AI technology to democratize content creation. In Shot Lab, creators can find 30+ viral-worthy effects that can be edited in just a few taps—from the goofy Nose Mode to the new cinematic Street Lapse to the just plain cool Sky Swap.

How you choose to reframe your video is up to you, whether it’s by physically moving your phone in the direction you want to point with Snap Wizard, selecting a target to track with Deep Track 2.0 or letting the AI pick out the highlights for you with Auto Frame. Photos can get the magic treatment too with the new Photo Animator, which animates a static photo for you.

For creators who prefer a desktop workflow, Insta360 Studio is also available for precise controls and maximized resolution.