Leadership lessons in a family business and beyond, with Claudia Dencer, Leonard’s Photography

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Gary Pageau of the Dead Pixels Society talks with Claudia Dencer, executive vice president and general manager of Leonard’s Photography, St. Augustine, FL. Dencer talks about growing up in the third generation of the family photography business and how the business has changed and has adapted to massive changes. She also describes the leadership skills she has learned.

Leonard’s Photography has a 36,000-square-foot production facility, with approximately 250 employees, and studio locations scattered around the state.

Dencer is also the first female chairman of the School Photographers Of America (SPOA). She also talks about how important the tradition of school photography and yearbooks is and the importance of businesses of all sizes having a voice in the direction of the association.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.