Leadership lessons in a family business and beyond, with Claudia Dencer, Leonard’s Photography

Gary Pageau of the Dead Pixels Society talks with Claudia Dencer, executive vice president and general manager of Leonard’s Photography, St. Augustine, FL. Dencer talks about growing up in the third generation of the family photography business and how the business has changed and has adapted to massive changes. She also describes the leadership skills she has learned.

Leonard’s Photography has a 36,000-square-foot production facility, with approximately 250 employees, and studio locations scattered around the state.

Dencer is also the first female chairman of the School Photographers Of America (SPOA)She also talks about how important the tradition of school photography and yearbooks is and the importance of businesses of all sizes having a voice in the direction of the association.