Lomography debuts LomoChrome Metropolis reloadable film camera

GaryPageau ,
The Lomography simple-use camera comes with flash gels for different effects.

 

Lomography Simple Use Camera and Metropolis film

Lomography introduced a reloadable 35mm film “simple use” camera preloaded with LomoChrome Metropolis ISO 100-400, the company’s first new color negative film after more than five years. Lomography describes the emulsion producing muted colors and an urban, grungy character.

To add even more effects, the camera comes with yellow, magenta and cyan filters the user can place over the flash unit for different effects.

The camera design is remarkably similar to classic single-use camera designs, but can be easily reloaded. (Instructions here.)

The fixed-focus camera features 31mm fixed focal lens, 1/20s shutter speed, and an f/9 aperture. The camera also comes with a replaceable AA battery; all for $22.90 US.

Sample images:

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.