Lomography debuts Lomomatic 110 pocket camera

GaryPageau ,
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Lomography has introduced the Lomomatic 110 camera, featuring automatic exposure, day and night aperture modes, controllable ISO settings and a glass lens. Available now in the classic silver metal edition and colorful Golden Gate edition.

Lomography brought back the once-dominant 110-film format in 2012, offering a wide variety of cameras and 110-format films, including color negative, black-and-white, redscale and LomoChrome films.

The zone-focus camera features a 23mm focal-length lens with available apertures of Day f/5.6, Night f/2.8, with a Maximum aperture: f/2.8. ISO options include 100, 200 or 400. The attachable flash has “Day”, “Night” and “OFF” manual settings, with included interchangeable color filters.

 

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.