MeFOTO, MeVIDEO and INDURO consolidate under Benro brand

MAC Group announced the MeFOTO, MeVIDEO and INDURO brands, which have been manufactured at Benro’s facility, are now merged and becoming available as “Super” Collections under the Benro brand. According to the announcement, the move consolidates and unifies the MeFOTO, MeVIDEO, INDURO and Benro design and innovation teams “to share best practices and resources within the state-of-the-art Benro manufacturing facilities.”

“We are in an age of 24/7/24 image storytelling and story-sharing,” said Jan Lederman, MAC Group President. “This means a creator can literally pick up their favorite device at any hour and with the right accessories, begin capturing content. These creators will be needing not just traditional support accessories like tripods and heads but also lights and modifiers and a wide range of flexible connection devices to hold peripherals like audio recording gear and additional smart devices or wireless transmitters. Benro will have all this and more coming very shortly with the goal of providing a complete content creation ecosystem allowing for infinite flexibility and incredible value.”

Originally founded in 1996 as a cooperative tripod manufacturer, Benro Precision Photography Industry Co. Ltd. developed and began marketing its own brand name – Benro Professional Tripods and Heads in 2002. Benro products are exclusively distributed by MAC Group in the USA.