Mike Giannattasio named president of Leica Camera

Leica Camera appoints luxury brand executive Mike Giannattasio as president of its North American division, effective July 1.  In this position, Giannattasio will bring his extensive knowledge in brand strategy, organizational development, sales growth, and marketing transformation to Leica Camera USA. Giannattasio succeeds long-standing president Roger Horn, who retired after a 40-year career with the company.

Giannattasio joins Leica with more than 30 years’ experience in the luxury accessory sectors at Montblanc North America, Christian Dior Watches, Breguet, and Swatch Group. Before joining Leica, Giannattasio held the position of president of Silhouette International, a pioneer in the professional eyewear and lens industry.

“Mike’s background will bring a new layer of expertise and experience to our leadership team here at Leica,” says Matthias Harsch, CEO of Leica Camera AG, “We look forward to his impact on our brand and distribution strategy in the ever-changing optical industry, and how he envisions Leica’s growth as a leader in the space.”

Horn paved the way for Leica’s growth and development in North America, and cemented its reputation as a leader in innovation, quality and cutting-edge technology in the world of optics.

“It is with the deepest gratitude that we thank Roger for his vast contributions to the Leica family,” says Dr. Andreas Kaufmann, chairman of the Supervisory Board, Leica Camera AG. “Roger has helped drive this company to its current success since his first day over 40 years ago and we are very appreciative for his leadership over the years. Therefore I’m very happy that we are currently evaluating in what role Roger can remain a part of the Leica family so that we can continue to benefit from his expertise and perspective.”