Millman Multimedia shutting down Pounds Labs, MVP service center

Millman Multimedia announced the closure of Pounds Labs and the MVP Service Center in Dallas, Texas, and Murrieta, Calif., effective Aug. 28, 2020.

Amidst the COVID-19 pandemic, Millman Multimedia retooled several facilities to produce critically needed PPE Face Shields for front-line workers and healthcare facilities across the country. Pounds Labs was able to participate in this provisional project, but without clarity into long-term industry forecasts, both facilities are scheduled to close in the coming months, the company said.

“Closing Pounds Labs and the MVP Service Center was an extremely difficult decision and one that I did not take lightly,” says Ryan Millman, CEO of Millman Multimedia, announced Wednesday at a company town hall. “The unanticipated impact of the COVID-19 pandemic put an enormous strain on our school and sports photography businesses. Making drastic cuts to our expenses and potentially decreasing our service levels was not a viable option.” 

Nations Photo Lab and the Millman Multimedia teams are remaining positive through the transition period, focusing on maintaining relationships with long-standing customers and partnerships cultivated through Pounds Labs and MVP.

Pounds Labs, founded in Austin, Texas, in 1976 by Danny Pounds, was acquired by Millman Multimedia in 2016. Multi Visual Products (MVP) was founded by Craig Graves and Jim Clark in 1993 in Murrieta, California, with the introduction of the first high-quality, professional trading card to youth sports leagues across the country.

Millman Multimedia was founded by Millman in 1999. In addition to Pounds Labs, Millman Multimedia operates Nations Photo Lab, a photo lab for photographers and consumers; Artsy Couture, which develops innovative photo-related products for professional photographers and retailers; GreekYearbook, which has a network of photographers who work with fraternities and sororities on college campuses; and Undigital, which utilizes customer insights to produce personalized packaging. The company has five facilities in Maryland, Texas and California and employs more than 300 people.