Mimeo acquires photobook app Motif

Mimeo announced it has acquired the Motif Photos application and related assets from R.R. Donnelley & Sons Company (RRD). Motif and its Mac and iOS applications will now be part of the Mimeo family of brands.

This acquisition will combine the shared passion for empowering creators and producing top-notch products of both Mimeo and Motif, and strengthens Mimeo’s commitment to delivering best-in-class photo products and innovation for every home and business, the company claims.

“We are thrilled to welcome Motif into our Mimeo family,” says John Delbridge, CEO, Mimeo. “Since launching in 2018, both Motif and Mimeo Photos have produced the same high-quality photo products previously offered via  Apple’s Mac photo application.  The acquisition of Motif solidifies Mimeo as the leading global provider of photobooks for Mac users.”

Both Mimeo Photos and Motif have reputations as user-friendly apps, with powerful feature sets, premium product quality, and top-tier service distinguish them as leaders in the space, the company says.

“Motif and Mimeo Photos share a common DNA born out of our passion for print and deep connection to Apple,”  says Jim Simpson, General Manager of Mimeo Photos. “With fast and intuitive layouts powered by AI, enhanced image layout technology, and numerous other powerful features, we are thrilled to have Motif join Mimeo Photos in serving our customers throughout the world.”

Motif users will still be able to use their macOS and iOS apps to design and order the same high-quality photo products, but now fulfilled by Mimeo.