Mobile marketing is maximizing returns for Ace Hardware, at the Darwillisms blog

As marketing is becoming more and more digital, the place for digital substitutes for traditional techniques is analyzed. Coupons are a tried-and-true method of engaging customers in a retailer’s offerings, but there are drawbacks: store clutter, printing costs, paper waste and other aspects. Also, when redeemed, the retailer doesn’t obtain any worthwhile data to fine-tune the offerings.

Read more how mobile marketing is working at Ace Hardware at the Darwillisms blog.