Nikon kicks off U.S. tour

May 8, 2025May 10, 2025 GaryPageau Nikon, Nikon Tour

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Nikon Inc. kicked off first-ever Nikon Tour. where a team of Nikon experts will be travel the country in a branded SUV, hosting a variety of consumer-focused activations in various US cities, including Chicago, San Diego, Los Angeles, Phoenix, and Houston. The Nikon Tour is a combination of mobile and pop-up experiential events with the intent of giving photographers, videographers, and content creators time with Nikon experts and the new Nikon Z5II and Z50II mirrorless cameras.

“We want to get our latest mirrorless camera models into people’s hands, letting them experience first-hand how Nikon can empower their creative potential,” said Fumiko Kawabata, Sr. Vice President, Marketing and Planning, Nikon Inc.

Each stop will offer a different and distinct experience brimming with local flavor and personality. Official Nikon Creators, Ambassadors, local artists, and influencers will join the tour to host meet-ups, stylized workshops, and photo walks focusing on different styles of photography. From portraits to street photography or landscapes and nature, there will be something for everyone. As a bonus, attendees will leave the event with all their captured photo and video content either on an SD card, their smart device or phone to keep and share.

In addition to the Mobile Tour, the Nikon Mobile Kiosk will be appearing in four key locations throughout the 2025-2026 season. The Kiosk will be a focal point for guided photo walks, local photo guides and product trial opportunities. The Tour will culminate with a 10-day Creator Experience Hub event that will be open to the public, which will be announced Summer/Fall 2025.

The Nikon Tour will kick off in Chicago from May 18 – May 24, featuring photo walks with Nikon Ambassador Audrey Woulard (@AudreyWoulard) and Creator Lauren Ashley Grenda (@LaurenAshleyStudios). Other future stops for the Nikon Tour include Los Angeles (September 2025), San Diego (September 2025), Phoenix (November 2025) and Houston (December 2025).