Once Upon expands leadership team

Linda Ingolfsdottir (left), and Carro Levy

Swedish photo book company Once Upon, says it is growing both in terms of sales and workforce. The latest recruitments include two completely new roles at the company; Linda Ingolfsdottir as new Sustainability Manager, most recently from H&M Gruppen, and Carro Levy as PR & Partnership Lead, most recently from Heja Livet.

Once Upon, the company that makes it easy to create personal photo books in both the app and on the web, was started in Skellefteå in 2017, and today has 60 employees with headquarters in Skellefteå and other offices in Piteå, Örnsköldsvik, and Stockholm.

Linda Ingolfsdottir, with ten years of experience in sustainability, takes over as Sustainability Manager. In recent years, she has worked with sustainability issues at the H&M Group’s local production offices in Bangladesh and China as well as at the head office in Stockholm. 0n.

In mid-January, Levy, who since 2014 founded and ran one of Sweden’s largest women’s networks Heja Livet, also started her employment at Once Upon.  She has more 12 years of experience in PR and communication. She will be responsible for everything related to PR and partnerships as well as work with other branding projects and initiatives.

Lina Anderssen, CEO, Once Upon

“We have high ambitions with the company’s sustainability work and work strategically to ensure that it permeates everything we do,” says Lina Andersson, CEO at Once Upon. “With Linda as head of sustainability, and all the skills and experience she possesses, we will find new and better ways faster. Sustainability, both environmental and social sustainability, is not something that can wait. The fact that we have also seen an increase in the number of inquiries received from companies that want to collaborate with us, for example Canon Australia and that we are visible in their 450 stores, means we want to invest a lot in PR and Partnerships. With Carro’s background as the founder of Heja Livet and the impressive journey, Once Upon will reach out further and delight even more people with our product.”