PastBook announces Wouter Staatsen as CEO; Stefano Cutello moves to chief product and innovation officer

Amsterdam-based PastBook announced several changes to its leadership team. Wouter Staatsen, a senior executive with proven track record in the online photo printing industry, is the new CEO. He was the CEO of Albelli and vice president at Cimpress. He has been engaged with PastBook since 2018 as a board advisor.

“I am impressed by what Stefano and his team have built in the last years, reaching a global audience of millions of users, with PastBook’s frictionless online photo book creation experience,” says Staatsen, CEO, PastBook. “There will always be a desire to capture, preserve and share your memories. But technology is fundamentally changing the way all of us are using photography. As the cost of taking pictures has gone down to almost zero, billions of digital memories are currently sitting idle on people’s cameras or smartphones. It is our mission to turn digital memories into beautiful photo products, at the click of a button. I am excited to become a part of the PastBook team, a perfect mix of people passionate about photography and technology, dedicated to making you happy

Stefano Cutello, founder and CEO of the company since its inception in 2012 – former eBay tech lead and startup mentor for Founder Institute and Rockstart Accelerator – stays on board in a new role as Chief Product & Innovation Officer. As CPO, Cutello will lead the company product strategy and R&D.

It has been an invaluable learning experience leading PastBook through the rollercoaster that brought it to where it is today: from a side project in my free time while I was still at eBay, to one of Europe’s fastest-growing companies with millions of customers all over the world,” says Cutello. “I’m immensely proud and excited to pass on the keys of my not-startup-anymore to Wouter and work together with him and a strengthened leadership team to continue building PastBook success. With more time for me now to spend on Product strategy and Innovation, I can’t wait to provide people with more effortless ways to relive their memories. Ad maiora!”

Daniel Scheijen, former country manager Benelux at Albelli, CMO at Tiqets, and Commercial Director at Vacanceselect, recently joined as the chief marketing officer.

“PastBook’s exponential growth in recent years of its high quality one-click photo products – so highly appreciated by our customers – have shown the potential to scale this global platform to the next level,” says Scheijen. “I look forward to making that happen and I’m proud of being part of this new chapter in the PastBook story.”