PhotoRoom partners with Google Cloud

French imaging company PhotoRoom, an AI-based photo editing app designed for e-commerce businesses, announced a new partnership with Google Cloud, where PhotoRoom will use the power of Google Cloud A3 instances based on NVIDIA GPUs, and its expertise in scaling large AI models, to offer studio-quality images to more businesses than ever before.

As a result, PhotoRoom will be able to increase the speed of content delivered to its customers and maintain its position as the fastest generative AI provider in the commerce space, reducing the time needed to create product content from days to less than an hour–without compromising accuracy or quality, the company said. Small businesses and entrepreneurs will benefit from PhotoRoom’s speed and scale by significantly reducing the time and costs requested to produce and edit commercial photography.

“We’re already processing 2 billion images per year, and we expect that to double in 2024, as more businesses adopt PhotoRoom’s generative AI technology. We clearly need a partner who can help us scale and meet the needs of our customers over the next few years,” said Matthieu Rouif, CEO of PhotoRoom. “Google Cloud fits perfectly with PhotoRoom’s growth philosophy and provides the ideal foundation for our continued success with its capacity to scale, its flexibility, and its sustainable infrastructure. We are thrilled to work with this generative AI pioneer as we realize our vision of making amazing product photography available to everyone.”

The partnership builds on the recent launch of PhotoRoom’s Instant Backgrounds and Instant Shadows features, which use AI to enhance product shots. With these product developments, PhotoRoom aims to expand the use of generative AI and make it more accessible to smaller businesses and entrepreneurs: allowing them to imagine new business opportunities with breakthrough technology.

Since the beginning of the year, numerous companies using PhotoRoom have shared their feedback on improved performance and efficiencies. For example, Campsider, a marketplace for second-hand equipment and clothing, saw a 15% decrease in their Google Ads CPC (cost-per-click) since they started using PhotoRoom to edit their product images, the company said.

“Google’s long-term focus on AI and investments in infrastructure are unlocking the full potential of generative AI for businesses and individuals alike,” said Mark Lohmeyer, vice president and general manager, Google Cloud. “We’re thrilled to offer Google Cloud’s industry leading infrastructure, foundation models and AI tooling to PhotoRoom so the company can build, train, and deploy AI creatively, reliably and at scale.”