PhotoShelter launches tool for organizing user-generated content

PhotoShelter, the digital asset management (DAM) platform, announced the launch of PhotoShelter UGC Management, a new tool designed to help organizations effortlessly collect and maximize the impact of user-generated content (UGC). With a simple QR code or link, brands, sports teams, and universities can now source high-quality visuals directly from their audiences, eliminating the need for manual tracking and outdated submission processes, the company said.

Sourcing UGC requires organizations to track down posts, request permissions, or rely on cumbersome email submissions. PhotoShelter UGC Management provides a branded, frictionless landing page where users can upload content instantly—no logins, no barriers. Whether it’s a fan capturing the energy of a live game, a student sharing campus life, or an employee documenting a company milestone, every submission is funneled into a centralized review gallery, allowing organizations to vet and approve content to use for future marketing, social media, or live event use, the company said.

“The most compelling brand stories come from real people,” said Andrew Fingerman, CEO of PhotoShelter. “With UGC Management, we’re giving brands an intuitive, seamless way to make the most of their audience’s content, turning everyday moments into high-impact visuals that drive engagement and connection.”