Polaroid adds new colors, accessories to instant camera line

Polaroid has updated its tiny Polaroid Go pocket-sized instant camera with two colorways, Black and Red, along with new creator-centric additions: a filter set for blue, red or orange-tinted photos, and matte-black frame instant film. The camera will have an MSRP of $99.99 / €119,99 / £109,99. The Polaroid Go Black Film Double Pack has an MSRP of $19.99 / €19,99 / £18,99, and the Polaroid Go Filter Set has an MSRP of $19.99 / €19,99 / £18,99

“The Polaroid Go has portability and the spirit of exploration in its DNA,” said Oskar Smolokowski, Polaroid CEO. “We’ve seen an incredible response for this new camera format so we wanted to introduce even more ways for people to dive deeper into their creativity, while making it easy for them to go anywhere and capture whenever inspiration hits.”

At only 4.1″ long, 3.3″ wide, and 2.4″ tall, the Polaroid Go is designed as a wearable creative companion. To celebrate the launch of Polaroid Go Black and Red, Polaroid kicks off the campaign in May with creativity and exploration at its heart. An evolution of last year’s Go Create campaign, 2022’s iteration brings together creators across artistic disciplines and cultures. Ibby Njoya, an artist and set designer, and Miranda Makaroff, a fashion designer, DJ, blogger, and actress, traveled to Tenerife, Spain to show off their creative visions on the rugged island.

The new colorways join the original Polaroid Go white camera, which has creative features like the selfie mirror, self-timer, long-lasting battery, dynamic flash, and double exposure.