Pomvom secures NIS 19.7m in private placement

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lsraeli amusement park imaging company Pomvom is raising NIS 19.7 million (about $5.3 million) through an allocation to institutional investors in a private placement, reports Globes, Israel business news.  The offering was led by the provident and mutual funds of Mor Investment House and the mutual and hedge funds of IBI, alongside existing shareholders and additional classified investors. Other investors in this round included Pontifax Venture Capital, Sigma Mutual Funds, Creative Value Hedge Fund, Unique Hedge Fund, and Eran Mordechai. Among the participating existing shareholders were Yitzhak Cohen, Marcus George, Sharon Zaworbach (who also serves as a director in the Company), and others, along with the company’s chairman, Yoav Nahir.The transaction was priced at NIS 1.35 per share, reflecting a 10.6% discount on the company’s closing stock price of NIS 1.51 on January 1, 2025, when the board approved the offering. Following the allocation, the newly issued shares will represent 50.56% of the company’s issued and outstanding share capital and voting rights, and 35.97% on a fully diluted basis. The placement also included two series of warrants, which, if fully exercised, could generate over NIS 24 million in additional capital for the company.

Pomvom most notable clients include Merlin Entertainments (operator of Legoland and Madame Tussauds), Warner Bros., and the Six Flags Group.

“This capital raising, the first since our IPO on TASE nearly four years ago, represents a significant vote of confidence in Pomvom’s leadership and strategy,” said Pomvom’s Acting CEO and Head of US Operations Matan Mandelbaum. “The strong participation of leading institutional and classified investors, alongside our dedicated existing shareholders, underscores this trust.

“In recent months, the company’s management and board have focused on implementing an aggressive efficiency plan to optimize our expense structure. The results of these efforts began to materialize in the second half of 2024 and are expected to be fully realized throughout 2025.

“The funds raised in this offering mark a critical milestone in executing our 2025 strategic initiatives, fostering growth and expansion, and reinforcing Pomvom’s leadership in the global amusement park and attractions market, particularly in the U.S. The primary objective of this capital infusion is to fund essential capital investments tied to existing and new agreements with leading industry groups. We are committed to delivering value to our shareholders and are grateful to our investors for their continued confidence in Pomvom’s vision.”