Social media mastery with less effort with Katie Brinkley

Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts?

Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that’s perfect for photo retailers, lab owners, and camera stores who need an effective digital presence without sacrificing their core operations. Having built her agency from a single client to a team of eleven, Brinkley understands the struggle to maintain authentic social connections while managing a growing business.

“The last thing we need is more content,” Brinkley explains, noting more than 75 million pieces of content hit Instagram daily. Her four-post strategy works with platform algorithms rather than against them, generating significantly higher engagement while requiring less time and effort. This methodical approach – awareness, elaboration, community, and action – creates a natural journey that builds trust before asking for anything from potential customers.

Perhaps most surprising is Brinkley’s advice about where to post. She reveals why personal profiles dramatically outperform business pages for organic reach, and why company leaders should become the social face of their business despite potential discomfort. For photo industry professionals who’ve built YouTube channels as content libraries, Brinkley offers specific guidance on integrating video content with social platforms for maximum impact.

The best part? This strategy delivers measurable results quickly. Businesses implementing Brinkley’s approach have seen engagement increase by 250% in just two weeks. Whether you’re overwhelmed by social media demands or frustrated by poor returns on your current efforts, this episode provides a clear, practical framework to transform your digital presence without it becoming your full-time job.

If you love this podcast, please listen to Brinkley for the latest episodes of Rocky Mountain Marketing.