Mobile app store spending to jump 30% in 2018
Consumer spending among all mobile app stores will rise 30% to more than $110 billion in 2018, according to a Mobile Marketer article cited in RetailDive. “App Annie’s forecast for 2018 holds nuggets of insights based on the in-app spending and downloads it tracks. The retail industry will increasingly become less segmented between traditional categories of ‘digital-first’ like Amazon and...
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