Quad/Graphics to enter the promo market
Quad/Graphics Inc. is expanding into the $26.6-billion “branded solutions market,” also known as promotional products. “Promotional goods are more than just products – they’re extensions of a brand’s story – in the marketplace and in the workplace,” said Oliver Kimberley, Quad’s General Manager of Managed Services, the division launching branded solutions. “The modern marketer is the principal brand steward. With 77 percent...
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