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Rise Above Research: U.S. photo merchandise market appeals to broad demographic Market research 

Rise Above Research: U.S. photo merchandise market appeals to broad demographic

GaryPageau
A new study from Rise Above Research finds photo merchandise products appeal to a wide demographic, which continues to bolster the market and sustain its popularity and appeal. The four main product categories covered in the study (photo cards, photo books, photo calendars, and photo wall/tabletop décor) show a wide range of age groups are buying these products, from 13-to-17-year-olds... Read More
Rise Above Research announces new photo reports Market research News 

Rise Above Research announces new photo reports

GaryPageau
Rise Above Research has updated its reports page with the latest industry research. Here are some of the recent entries: 2024 US Photo Prints Forecast: 2023-2028  – The 2024 US Photo Prints Forecast: 2023-2028 is a five-year forecast for traditional photo prints, with volume and revenue broken out by home, online and retail store printing. The report includes a summary... Read More
Rise Above Research: U.S. photo merchandise shows stability amid challenges Market research 

Rise Above Research: U.S. photo merchandise shows stability amid challenges

GaryPageau , ,
The photo merchandise market has proven to be very stable amid economic and market challenges, according to Rise Above Research’s 2024 US Photo Merchandise Forecast. The company said 2024 will see an overall increase of just under 2% in unit sales, driven by nominal increases in nearly every product area. Sales of photo cards, photo books, photo calendars, and photo... Read More
Rise Above Research estimates more 2.3 trillion images to be taken worldwide by 2028 Market research News 

Rise Above Research estimates more 2.3 trillion images to be taken worldwide by 2028

GaryPageau
Driven primarily by the number of smartphones in use and their continued popularity for capturing photos, Rise Above Research estimates the annual number of photos captured globally will grow to more than 2.3 trillion by 2028. “Photography continues to play a significant role in most everyone’s lives, from taking photos during special events to simple everyday moments,” said Ed Lee,... Read More
Rise Above Research announces research report schedule Market research News 

Rise Above Research announces research report schedule

GaryPageau
Rise Above Research has announced a slate of new photo/imaging marketing research reports. 2023 US Photo Merchandise Study – The annual US consumer study that focuses on the photo merchandise market, specifically photo cards, photo books, photo calendars, and photo wall/tabletop décor. For 2023, Rise Above Research asked some new questions on photo apparel as well, which replaced questions on... Read More
Rise Above Research announces industry reports News 

Rise Above Research announces industry reports

GaryPageau
The photo merchandise market is expected to show growth over the next few years despite challenges from inflation and economic uncertainty, according to Rise Above Research’s 2023 U.S. Photo Merchandise Forecast. The year 2023 will see an overall increase of just under 3% in unit sales, driven by increases in every product area. Sales of photo cards, photo books, photo... Read More
Rise Above Research estimates 1.6 trillion photos will be taken in 2023 Market research News 

Rise Above Research estimates 1.6 trillion photos will be taken in 2023

GaryPageau
The number of photos captured globally has continued to grow after a decline caused by the COVID-19 pandemic in 2020, with Rise Above Research estimating 1.6 trillion photos will be taken in 2023. This represents a 7.5% increase over 2022 and growth is expected to continue, driven by the popularity of smartphones. “Photography is more popular than ever, when you... Read More
Product quality as important as price for US photo merchandise buyers News 

Product quality as important as price for US photo merchandise buyers

GaryPageau
A new consumer study from Rise Above Research has found product quality is nearly as important as price when choosing a vendor. When study respondents were asked about the most important considerations when choosing which company to buy from, “product quality” ranked second at 62%, just behind “price” at 63%. Product quality was also the leading consideration among 25-to-34-year-olds in... Read More
Rise Above Research: U.S. photo print market in steady state amid market challenges Market research 

Rise Above Research: U.S. photo print market in steady state amid market challenges

GaryPageau
The photo print market has reached a state of equilibrium over the last several years, but prints remain a very relevant segment of the photo imaging market as they still appeal to consumers young and old, and still present opportunities to vendors, according to Rise Above Research, an industry marketing research firm. 2022 will see an overall volume increase of... Read More
Rise Above Research: Photo printing still important to consumers Market research 

Rise Above Research: Photo printing still important to consumers

GaryPageau
According to a new study from Rise Above Research, most consumers still print photos, despite the ability to view and share the photos electronically on mobile devices or computers. This is true across all age groups, which leaves the door open for opportunities to get consumers to print more than they do now. The 25-34-year-old age group has the highest... Read More
Rise Above Research: US Photo Merchandise on Strong Road to Recovery After Pandemic Downturn Market research News 

Rise Above Research: US Photo Merchandise on Strong Road to Recovery After Pandemic Downturn

GaryPageau
The photo merchandise market has been recovering well from the downturn it experienced during the heights of the COVID-19 pandemic, with growth predicted in both unit sales and revenue through 2026, according to Rise Above Research’s 2022 US Photo Merchandise Forecast. 2022 will see an overall increase of 4% in unit sales, driven by an increase in photo cards that... Read More
Rise Above Research: U.S. photo merchandise market bolstered by repeat buyers Market research News 

Rise Above Research: U.S. photo merchandise market bolstered by repeat buyers

GaryPageau , ,
  A new study from Rise Above Research finds an average of 70% of buyers of photo merchandise products plan to buy again in the next year. This demonstrates the staying power and resiliency of the photo merchandise market even as it has matured and shows that most consumers still value printed photo products. Examining the five of the main... Read More
Rise Above Research study finds adding value to prints can boost photo printing Market research News 

Rise Above Research study finds adding value to prints can boost photo printing

GaryPageau
According to a new study from Rise Above Research, nearly half of all respondents are interested in printing more information on the back of their photos. This shows the U.S. photo print market still has opportunities for growth and sustainability through new features that add value to printed photos. The interest level in the ability to print more information on... Read More