White-label personalized software provider Taopix announced niche photo printer Hejpix has made the switch to Taopix from its self-developed platform. Hejpix is a licensee of Polaroid offering a host of polaroid prints in different styles and sizes. The team also plan on adding a range of new products in the future to complement their current high-end offering.
“Hejpix was started in 2017 with the aim of providing high quality personalised and unique photo prints,” comments Simon Deliano, product manager, Hejpix. “We have become a lifestyle brand, providing a wide range of home décor items that enable our customers to purchase all their home interior products from one store. In our first two years, we created and worked with our own photo editor. Our main concern was the time it took to develop new products. Maintaining your own software platform is also a very costly and time-consuming exercise. We also had a problem with slow picture upload speed which created a frustrating user journey.
“We knew we had to move away from our self-developed platform and started investigating other software solutions,” adds Deliano. “We found it was very difficult to find a solution that fit our business. A lot of what we found depended on work-around solutions to create our products like masks.”
“Having a lifestyle brand like Hejpix come on board with Taopix is a testament to the versatility of our platform,” ” says Steffen Haaga, Commercial Director at Taopix. “It has been a pleasure for us to work alongside Simon and his team to ensure that Hejpix were able to launch with very little delay. We have no doubt that Hejpix will continue to be a very successful and trusted brand and we look forward to a long and fruitful partnership with them.”
Taopix has more than 350 global customers.