The Knot study says Gen Z and Millennial couples to splurge on photography

The Knot, a leading wedding planning and registry resource, released its Future of Relationships and Weddings Study, offering insight into the attitudes and expectations of 18 to 29-year-olds (Gen Z and younger millennials) toward relationships, weddings and marriage.

“As we usher in a new generation of to-be-engaged couples—and then, to-be-weds—we’re expecting that Gen Z and younger millennials will continue to shatter social norms and make their own traditions when it comes to their future weddings and marriages,” said Kristen Maxwell Cooper, editor in chief of The Knot. “We look forward to seeing more couples—no matter their sexual orientation—incorporate mixed-gender parties into their weddings, with half of Gen Z and millennials believing that this trend will become more popular over time. We can also expect to see more of a focus on beautiful, Instagrammable wedding day content, with 30% predicting they’ll likely splurge on photography for their future wedding.”

With 80% of Gen Z and millennials putting at least some thought into their wedding day (17% know exactly what they want) and with marriage valued as equally important as traveling to this wanderlust-inspired generation, it’s expected that unique, modern-day wedding trends will continue to increase in popularity, the report said. While photography tops the list of wedding services that most Gen Z and millennials admit they’re likely to splurge on, the majority of women (36%) are more willing to splurge on wedding attire for their special day, while men would prefer to spend the extra money on music (31%).