Think Tank launches new travel luggage focused brand identity

Think Tank is a manufacturer of camera bags, backpacks, and rolling luggage designed for professional photographers and photo enthusiasts. With the launch of its new brand identity, Think Tank says it is expanding its focus to now include new lines of travel luggage, featuring a wide range of sizes and styles, from everyday carry backpacks to stylish, rolling suitcases, and accessories.

Think Tank’s new Venture, Observe, Connect tagline speaks to the brand’s commitment to helping its “Venturing Observer” customers explore the world and be inspired by the sights and experiences along the way.

“We’re excited to launch our new brand identity with a focus on travel luggage,” said Doug Murdoch, Founder and CEO of Think Tank Photo. “Our customers are expert travelers who venture all over the world capturing incredible images, and this new venture into travel is a natural extension of the Think Tank brand and legacy.”