TikTok family, the D’Amelios, take stake in app maker Lightricks
Imaging app maker Lightricks announced the “social media family megastars, Marc, Heidi, Dixie and Charli D’Amelio” have taken an unnamed investment stake in the company. (If you are over the age of 17 and don’t know who the D’Amelios are, click here.) Lightricks has several popular apps, including FaceTune, Photoleap, Videoleap, and more.
The investment is separate from Lightricks’ recent $130 million capital raise and puts the D’Amelio on as “strategic advisors,” providing insights into a “creator perspective, ensuring Lightricks’ innovative products will continue evolving and providing value to the modern creator.” Combined, the D’Amelio family have more than 300 million combined social media following.
With this mindset, Lightricks is unveiling LinkInBio, a tool dedicated to streamlining content pages and more easily monetizing creations, similar to LinkTree. The D’Amelio family each worked to customize unique designs that fans can adopt for their own personal pages and will be exclusively using LinkInBio across their dozens of social media channels.
In addition to LinkInBio, the D’Amelios and Lightricks are also unveiling The247, a new editorial offering from Lightricks where the D’Amelio family is writing regular, exclusive advice, insights, and behind-the-scenes content to fans.
“We are committed to creators and supporting them at every step in their journey. We’re thrilled to have the D’Amelios on the Lightricks team to help us advance the tools and resources creators need to build their brand and business,” said Zeev Farbman, co-founder, and CEO of Lightricks. “The family are trailblazing the creator economy and continue to inspire up-and-coming creators worldwide. It will be a pleasure to have the family so involved in every step of the development process.
“Lightricks’ Content and Creators team crafted and will oversee the close collaboration. Jacob Shwirtz, Director of Content and Creators, added “Shepherding this deal with the D’Amelio’s is a major step in bringing creators into the center of everything we do. Each member of the family is a dream partner and we can’t wait for everyone to see what we’re building together!”
The news comes on the heels of a $130M Series D round for the unicorn tech company, further solidifying Lightricks as the go-to, all-in-one platform that empowers the creator economy. Lightricks is poised to continue its rapid growth by expanding its suite of intuitive tools, like the new LinkInBio feature; partnering with esteemed creators; launching new business initiatives and creating original content. To further the partnership, the D’Amelio family will visit and tour Lightricks’ headquarters in Israel, and participate in hands-on strategic meetings with the Lightricks developer teams.