Allegra Marketing Print Mail targets growth in 2019 with key franchise initiatives
PLYMOUTH, Mich. — January 7, 2018 — Allegra Marketing Print Mail is poised to expand its footprint in North America.
According to Anne Nemer, VP of franchise development, the growth plan includes British Columbia and Ontario, Canada; Palm Beach and Dade Counties in Florida; Sacramento and Los Angeles Counties, California; Jefferson, Kentucky and Maricopa Counties, Arizona and King County, Washington, as parent company Alliance Franchise Brands LLC offers two flagship programs to independent printers and entrepreneurs looking for a proven model.
“With more than 40 years of experience, we’ve identified the ‘secret sauce’ for supporting franchise owners with the programs, tools and processes they need to thrive,” she says. “These are two exciting opportunities to gain the backing of a world leader in marketing and visual communications while maintaining an independently-owned and operated business.”
The Allegra MatchMaker Program allows entrepreneurs to purchase an established business with an existing customer base, cashflow and staff. “We match business owners who are ready to retire or sell with qualified buyers or current franchise owners,” Nemer explains. “A re-branding to Allegra Marketing Print Mail allows the new owner to capitalize on the power of the network and hit the ground running.”
The Allegra Advantage Program is an attractive solution for independent marketing and print services business owners who want to grow the value of their company by gaining access to a host of franchise network resources.
“The program enables business owners to diversify services to drive sales and earnings, build greater equity and operate more efficiently,” says Nemer. When the mid- or long-range plan is to sell, the association with the franchise creates a roadmap to a more profitable exit and can identify qualified buyers when the time is right.
About Alliance Franchise Brands LLC
Alliance Franchise Brands LLC, a world leader in marketing and visual communications, has grown to become a holding company for nine franchise concepts, linking more than 650 locations in North America.
Independently-owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs under the Allegra Marketing Print Mail, American Speedy Printing, Image360, Insty-Prints, KKP, Signs By Tomorrow, Signs Now and Zippy Print brands. RSVP Publications is one of the largest direct mail advertising companies in the U.S. Franchise locations deliver on the proven concept of “Direct Mail to the Upscale” through luxury card packages.