Amaze to acquire The Food Channel

Amaze Holdings, Inc. announced that it has signed a letter of intent to acquire all the assets of The Food Channel, a prominent digital platform dedicated to culinary content and inspiration. The companies expect to complete a definitive asset purchase agreement within the coming weeks, at which time The Food Channel will become a wholly owned subsidiary of Amaze Holdings, Inc.

The acquisition will allow Amaze to combine its own network of food creators with The Food Channel’s assets to power a next-generation social commerce and entertainment platform. Amaze will provide The Food Channel’s roster of content creators with access to its full suite of e-commerce and merchandising solutions, helping them grow their fan bases and build sustainable businesses.

“Working with The Food Channel allows us to reach a new subset of creators in a market that has quickly become one of the most popular on social media,” said Aaron Day, Chairman and CEO of Amaze Holdings, Inc. “As we continue to solidify our position as the leading e-commerce solution for creators, we’re excited to welcome an established group of culinary creators to the platform and elevate their content for both new and returning audiences.”

Once the acquisition is complete, Amaze and The Food Channel team will roll out a refreshed fan experience along with new social media and commerce tools that will power The Food Channel’s growth and enable global distribution. This evolution will also bring a new form of entertainment to millions of people passionate about food & beverage experience and preparation.

Founded as a print publication in 1989, The Food Channel transitioned online in 1993 and later joined the USA Today network in 2017 to expand its reach.