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Passionate about merchandising and business development, Marie-Eve is driven by new endeavors and is never lacking ideas

Differentiation of services in a commodity market Marketing Opinion Sponsored post 

Differentiation of services in a commodity market

Marie-Eve Lemieux , , ,
Every consumer product today is lending itself to personalization. Smartphones are essentially slabs of plastic, glass and metal, yet consumers spend a lot of money on cases, on pop sockets and on other adornments to customize them. Clothes can be ordered online with custom designs, custom fit and even custom labels. According to The State of Fashion 2018 report from... Read More
Improving customer acquisition and customer engagement online Opinion Sponsored post 

Improving customer acquisition and customer engagement online

Marie-Eve Lemieux , , ,
The art of selling is a constant, regardless of the area. According to Zig Ziglar, according to one of the chief authorities on the selling, real success stems from getting people to trust you in order for them to want to do business with you. Though Ziglar developed this concept long before the emergence of e-commerce, it is still true.... Read More