CEWE officially launches Boots UK sites

Europe’s largest photo printer CEWE has officially launched its previously announced exclusive photo service partnership with Boots, the leading U.K. pharmacy-led health and beauty retailer. Under the heading of “Boots Photo powered by CEWE” customers can now order CEWE products on the Boots website.

CEWE products include instant photos, the CEWE PHOTOBOOK, cards, and calendars. The new offering also includes several products that will be offered by Boots Photo for the first time, including hexagonal wall art, memory boxes, jigsaws, and a kids CEWE PHOTOBOOK, according to the announcement.

Later in the year, around 2,500 CEWE photo stations and displays are expected to be rolled out across 1,000 stores, as well as the launch of a new Boots Photo app.

“Boots Photo powered by CEWE brings together Boots’ long history of providing photo services and 50 years of experience from CEWE in delivering outstanding print quality and giving people endless possibilities to make more of their photos,” says Fabian Sparer, managing director at CEWE UK. “This new partnership will help us to deliver more personalised and quality photo products to customers across the UK and Ireland both online and in Boots stores, and we are looking forward to using our passion for photography to help people to treasure their memories.”