Facebook announces Rights Manager for creative content

Ownership of creative content, particularly images, is one of the most-contested subjects on the internet. Despite copyright laws, many people still believe photos on social networks are free of copyright and can be used freely.

Facebook announced a new rights management tools suite designed to give creators more control over their images. Facebook product manager of the creator and publisher experience Dave Axelgard wrote:

That’s why we built tools like Rights Manager in Creator Studio to help creators and publishers who have a large or growing catalog of content better control when, how and where their content is shared across Facebook and Instagram. Today, we are introducing Rights Manager for Images, a new version of Rights Manager that uses image matching technology to help creators and publishers protect and manage their image content at scale.

To access Rights Manager, Page admins can submit an application for content they’ve created and want to protect. Rights Manager will find matching content on Facebook and Instagram. Settings can be adjusted to match things like ownership that should apply worldwide or only in certain locations.

The application includes selecting which Facebook Pages the user may want to protect, what type of rights owner they are, the type of content that needs protection, and more.