FASTSIGNS International appoints Jennifer Herskind as Chief Marketing Officer

FASTSIGNS International Inc., the Carollton, Texas-based franchisor of more than 700 FASTSIGNS locations in nine countries worldwide, named Jennifer Herskind as the company’s new Chief Marketing Officer. She was most recently the Chief Marketing Officer for Smoothie King where she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.

Before joining Smoothie King, Herskind held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. She began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of more than 2,000 franchisees.