Fotomerchant acquires eCommerce platform SimplePhoto

Sydney-based Fotomerchant, the workflow platform for volume studios, announced it acquired SimplePhoto, the long-running eCommerce platform for the photography market. This marks the first acquisition for Fotomerchant as it continues its expansion into global markets, the company said. The announcement said the combined decades of experience, development experience, and service/support teams will “drive the volume industry forward through innovation and technology.”

“SimplePhoto is an extraordinary company with an amazing team and a solid product that has been developed over the last 21 years,” said Elmar Platzer, CEO, Fotomerchant. “Combining our highly capable and committed teams and customer bases will provide us with the scale required to further accelerate, what already is an industry-leading rate of innovation. This acquisition perfectly supports our vision for the industry, which is to provide volume studios with an alternative to the old way of working – by delivering powerful AI-driven tools and insights to transform their workflow.”

“When we first met Fotomerchant a few years ago, we had an instant connection with their team, their passion for challenging the way studios work and improving the industry just really resonated with us,” said William Metz, founder, SimplePhoto. “The workflow solutions and reputation Fotomerchant has built in a few short years are extraordinary. When they approached us last year at SPAC 2020 and offered to acquire us, we knew it was the right decision for our team and our valued customers.”