Fujifilm announces X-T50 mirrorless camera, GFX100S II camera, and FUJINON GF500mmF5.6 R LM OIS WR

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FUJIFILM X-T50 mirrorless digital camera

FUJIFILM North America Corp., Electronic Imaging Division, continued with major camera announcements, with FUJIFILM X-T50 mirrorless digital camera, FUJINON XF16-50mmF2.8-4.8 R LM WR lens,  FUJIFILM GFX100S II, and the FUJINON GF500mmF5.6 R LM OIS WR lens.

The FUJIFILM X-T50 mirrorless digital camera has the similar manual controls and classic camera styling of FUJIFILM X100VI and other X100 Series fixed-lens cameras, but with the flexibility of interchangeable lenses. As a companion, the company announced the  FUJINON XF16-50mm F2.8-4.8 R LM WR lens .

“Passionate creatives are ready to grab their gear and create content at any given moment,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “X-T50 and XF16-50mm are made to be everyday-carry items; lightweight, comfortable tools that can be thrown in a bag for folks that are on the move. X-T50 is a great example of how we are keeping creativity top of mind for our users. From the dedicated Film Simulation dial to AI-based subject detection autofocus, X-T50 is more than ready the moment inspiration of any kind strikes.”

FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

For the first time on any X Series camera, X-T50 features a dedicated Film Simulation dial for fast, easy access to a wide variety of Fujifilm Film Simulations. There are a total of 20 Film Simulation modes available for X-T50 including the recently introduced REALA ACE mode, which combines true-to-life color reproduction and crisp tonal gradations. The new Film Simulation dial is incorporated on the top plate, allowing users to intuitively switch between the included Film Simulation modes with ease.

X-T50’s compact and lightweight body weighs approximately 438 grams (15.45 ounces) and features the X Series’ back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and the high-speed image processing engine X-Processor 5. The latest image processing algorithm in the fifth generation X Series cameras delivers high resolution while maintaining a high signal-to-noise ratio.

X-T50 offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X-T50 to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created.

FUJIFILM X-T50 digital camera will be available in Black, Charcoal Silver, and Silver with expected availability in June 2024 at a Manufacturer’s Suggested Retail Price of $1,399.95 USD ($1889.99 CAD). Additionally, Fujifilm plans to introduce a kit featuring X-T50 and FUJINON XC15-45mmF3.5-5.6 OIS PZ lens, at a Manufacturer’s Suggested Retail Price of $1,499.95 USD ($1,999.99 CAD).

FUJINON XF16-50mmF2.8-4.8 R LM WR lens is also expected to be available in June 2024, at a Manufacturer’s Suggested Retail Price of $699.95 USD ($949.99 CAD).



FUJIFILM also announced the FUJIFILM GFX100S II. This modelhas the image quality and key functionality from the larger GFX100 II mirrorless digital camera but in a smaller, lighter GFX System body designed for image makers who want to expand their system and/or are seeking an entry point into large format photography. GFX100S II is equipped with a new, high-performance GFX 102MP CMOS II large format sensor[1] approximately 1.7 times larger than a 35mm full-frame sensor, and paired with Fujifilm’s latest high-speed image processing engine, X-Processor 5, all housed within a compact body and weighing approximately 883 grams (31 ounces), making it the lightest digital camera in the GFX System.

The new sensor has a diagonal length of 55mm (43.8mm in width x 32.9mm in height) which is approximately 1.7 times the area of a 35mm format sensor. Improvement to the pixel structure in GFX100S II’s newly developed 102MP large format sensor has boosted the new sensor’s saturated electrons, enabling the use of ISO 80 as a standard sensitivity. At this setting and when shooting in 16-bit RAW, the camera can create images at greater dynamic range and with lower noise than with the previous GFX model.

The new sensor’s microlenses provide light use efficiency at the sensor’s edges. GFX100S II is equipped with a total of 20 Film Simulation modes, including REALA ACE mode, which combines faithful color reproduction and well-defined tonal expression.

GFX100S II also includes the “Pixel Shift Multi-Shot” feature, which controls the in-body image stabilization function to shift the image sensor while creating photos. By creating a 16-shot RAW file, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software, “Pixel Shift Combiner”, to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels.

FUJIFILM GFX100S II is expected to be available in June 2024 at a Manufacturer’s Suggested Retail Price of $4,995.95 USD ($6,749.99 CAD). The MHG-GFX S hand grip, designed to enhance grip and stability with larger telephoto lenses and offer optimal convenience when using a tripod, is available at a Manufacturer’s Suggested Retail Price of $149.99 USD ($195 CAD).


FUJIFILM also announced the latest GFX System lens: FUJINON GF500mmF5.6 R LM OIS WR, a super-telephoto prime lens designed for photographers who primarily specialize in distant, moving subjects in genres ranging from wildlife and outdoor sports to landscape and street photography. GF500mm can create images up to 500mm (equivalent to 396mm in 35mm format), making it the lens with the longest range in the lineup of GF lenses to date.

In contrast to the usual heft of large format telephoto lenses, GF500mm tips the scales at only 1,375 grams (3.03lbs).

By combining GF500mm with the FUJINON Teleconverter GF1.4X TC WR, users can expand the GF500mm’s focal length, achieving a maximum focal length equivalent to 700mm (equivalent to 554mm in 35mm format).

With a lens construction consisting of 14 groups and 21 elements, including two Super Extra-low Dispersion (ED) lenses and five ED lenses, GF500mm effectively suppresses chromatic aberration specific to super telephoto lenses and achieves high-resolution performance.

FUJINON GF500mmF5.6 R LM OIS WR lens is expected to be available in June 2024 at a Manufacturer’s Suggested Retail Price of $3,499.95 USD ($4,724.99 CAD).