Fujifilm debuts Instax Mini 40, “Contact Sheet” instant film

FUJIFILM North America Corp. launched the INSTAX MINI 40 Instant Camera and a new Instax Mini film style called “Contact Sheet” which mimics the look of a classic film contact sheet. INSTAX MINI 40 instant camera will be available by the end of April for an MSRP of $99.99;  INSTAX MINI Contact Sheet instant film will be available around the same time for $14.99 per pack. also is also expected to be available by the end of April, 2021 at a manufacturer’s suggested retail price of $14.99 USD ($13.99 CDN).

“The new MINI 40 will appeal to sophisticated instant photo enthusiasts, who have already been using our INSTAX product for years and are now looking for an instant camera with a timeless design,” said Manny Almeida, Division President, Imaging Division, FUJIFILM North America Corporation. “Designed to be easily portable, MINI 40 is finished with a high-quality texture that fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a classic and chic look.”

MINI 40 features include the automatic exposure function which automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically properly exposed regardless of interior or exterior conditions, producing high-quality photo prints.

Selfie Mode can be activated by simply pulling out the front-end edge of the lens after powering the camera on. This makes it easy and convenient to take selfies and close-up pictures.

INSTAX MINI Contact Sheet instant film also accompanying the launch of MINI 40 is new INSTAX MINI Contact Sheet instant film. An homage to classic film photography, the design of the new instant film is inspired by a photographer’s contact sheet. As with all INSTAX MINI instant film, Contact Sheet will be available in a single pack with 10 exposures.