Getting more from your gear: OWC’s approach to tech longevity

Ever wondered if your “failing” memory cards might just need some TLC? Larry O’Connor, founder and CEO of OWC (Other World Computing), shatters common misconceptions about technology lifespan while revealing game-changing approaches to extending the life of your digital gear.

Since founding OWC in 1988, O’Connor has maintained a singular focus: “giving users more from the technology they have.” What began as memory upgrades for Apple computers has evolved into comprehensive storage solutions, docks, and software tools designed to maximize performance and longevity.

O’Connor reveals why so many photographers and videographers prematurely discard perfectly good memory cards. Most perceived “failures” simply result from dirty caches rather than actual hardware deterioration. OWC’s Energize software can sanitize these cards and restore factory-original performance in seconds, potentially saving creative professionals substantial money while reducing electronic waste.

O’Connor also explains Thunderbolt technology, explaining why its universal compatibility, maximum performance, and ability to handle both power and data through a single cable make it indispensable for creators who need reliable equipment. “If you are a mission creator, you want to be in a situation where you don’t have to think about what you’re connecting,” he notes.